mParticle for Rakuten Rewards
Understand your customers’ engagements from first click to conversion, and use those insights to build granular audiences that can be activated across channels in real time.
![](https://images.prismic.io/mparticle/9187e253-471c-41a9-96a4-2c628bf1ede4_Rakuten-stack.jpg?auto=compress%2Cformat&fit=max&w=2460&h=836)
![](https://images.prismic.io/mparticle/f168f775-118e-4d1f-bd11-3adb5749a4d6_image1.png?auto=compress%2Cformat&fit=max&w=1136&h=474)
Advanced Audience builder
Build rich audience segments based on user event history, attributes, and calculated attributes and connect them to your favorite paid media and messaging platforms instantly via 75+ enterprise-grade audience integrations. Build audiences once, connect them to multiple outputs and share them across business units.
![](https://images.prismic.io/mparticle/fc9aea61-4b8f-46b2-98e0-bfd3f199ea43_Financial-integrations-lpg.jpg?auto=compress%2Cformat&fit=max&w=1236&h=978)
Secure data infrastructure
Ingest customer data from across channels through a single point of collection and connect it to your favorite tools in just a few clicks. Improve customer data quality across your tech stack and save your developers time in the process.
![](https://images.prismic.io/mparticle/b6ea0dad-9723-45e1-8cad-8a7fb3849e20_profile+api.png?auto=compress%2Cformat&fit=max&w=1024&h=718)
Profile API
Leverage unified customer profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTP request.
Data Warehouse export
Connect high quality customer data to your data warehouse, such a Snowflake, so that you can query raw data directly. Stream incoming data in real time and load historical data.