mParticle for Rakuten Rewards
Understand your customers’ engagements from first click to conversion, and use those insights to build granular audiences that can be activated across channels in real time.
Advanced Audience builder
Build rich audience segments based on user event history, attributes, and calculated attributes and connect them to your favorite paid media and messaging platforms instantly via 75+ enterprise-grade audience integrations. Build audiences once, connect them to multiple outputs and share them across business units.
Secure data infrastructure
Ingest customer data from across channels through a single point of collection and connect it to your favorite tools in just a few clicks. Improve customer data quality across your tech stack and save your developers time in the process.
Leverage unified customer profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTP request.
Data Warehouse export
Connect high quality customer data to your data warehouse, such a Snowflake, so that you can query raw data directly. Stream incoming data in real time and load historical data.