How Reverb’s engineers gave users the rockstar treatment with mParticle

With mParticle at the heart of their data stack, engineers at the world’s largest online music marketplace said goodbye to burdensome ETL pipelines, slashed their data maintenance workload, and unlocked new opportunities to build data-driven features into their product.


  • Reclaimed engineering time
  • Without having to build and maintain internal data pipelines, engineers are saving countless hours.

  • Empowered growth teams
  • Marketing and product teams can activate their data in the mParticle UI, without needing to rely on engineers.

  • Adopting new tools
  • Reverb was able to adopt five new key tools into their stack, all of which developers will not have to maintain.