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GUIDES

First-party Data: The Secret Ingredient for a Differentiated Dining Experience

Ready to win more customers and increase your revenue with a best-in-class digital dining experience? Download this guide now.

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Created with Sketch.

Drawing on mParticle's extensive experience working with leading QSR and dining brands, this guide outlines actionable steps that restaurant brands at all stages of data maturity can take to elevate their digital dining experience.

You’ll learn how to:
  • Develop a privacy-compliant first-party dataset
  • Translate first-party data into business value at scale
  • Incentivize your most devoted customers with an engaging loyalty program
  • Execute cross-channel, real-time campaigns that unify the in-store and online experiences