Announcing the new Google Marketing Platform integration

We’re excited to announce a new partner in our latest integrations release – Google Marketing Platform! Thanks to this latest integration, app marketers can forward audience segments based on 1st party app data to: Google Ads, GMP Bid Manager, GMP Campaign Manager, Google Display Network, and YouTube to drive growth, retention, and monetization.

App publishers will now be able to forward segments created with mParticle’s AudienceSync to Google Marketing Platform and target them with any of Google’s advertising solutions to improve ad targeting, relevancy, and monetization.

You can activate the integration now on the Audiences tab of the mParticle platform. For more information on how you can build granular segments and connect them with your favorite tools, learn more about Audiences!