Tag

mParticle

mparticle

Growth

How is mParticle different from other Customer Data Platforms?

With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.

Joey Colvin – May 31, 2022

mParticle Product

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.

May 11, 2022

mParticle Product

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
connected-awards-2022

Company

The Connected Awards 2022

We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.

April 01, 2022

Press Releases

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.

February 24, 2022

Company

Podcast: mParticle CEO Michael Katz on the Group Chat podcast

mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.

Press Releases

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.

February 24, 2022

Press Releases

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

Customer Data Platform to provide inspired experiences online and in store.

February 10, 2022

Media Coverage

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.

October 05, 2021

Press Releases

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

Press Releases

mParticle achieves AWS Travel and Hospitality Competency status

mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.

Abril McCloud – December 03, 2020

Press Releases

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.

Sara Strope – November 07, 2019

Press Releases

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

Richard Posluszny – June 26, 2019

Awards

mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution

mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.

June 12, 2019

Press Releases

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.

Richard Posluszny – May 22, 2019

Press Releases

mParticle named one of Inc. magazine’s Best Workplaces for 2019

Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.

Richard Posluszny – May 17, 2019

Media Coverage

7 companies that give staff paid time off when they get a puppy

Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.

March 23, 2019

Media Coverage

18 East Coast companies to check out now

mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.

March 11, 2019

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

November 07, 2018

Media Coverage

Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners

The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.

September 11, 2018

Media Coverage

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

September 11, 2018
adexchanger cdp

Media Coverage

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

May 03, 2018

Media Coverage

mParticle now supports Roku

mParticle has introduced support for Roku to help collate customer data

Media Coverage

Drawbridge and mParticle announce partnership

Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.

Media Coverage

mParticle raises $17.5 million Series B

mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.

Media Coverage

mParticle raises $35 million Series C

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

Media Coverage

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

Awards

mParticle receives Mobile Customer Experience Innovation award

The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.

Company

mParticle raises $35 million and launches industry-first identity management suite

With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.

Michael Katz – September 20, 2017

Press Releases

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

Tricia Prashad – September 20, 2017

Integrations

Announcing the new Google Marketing Platform integration

We’re excited to announce a new partner in our latest integrations release – Google Marketing Platform (formerly Doubleclick!

Lori Magyar – April 21, 2015