How Lulo Bank improved customer onboarding with actionable customer insights
With mParticle and Indicative, Lulo Bank’s marketing team can identify friction in the user journey and strategically retarget users at critical moments throughout the customer experience.
Turn customer journey insights into action with Indicative Segment Activation
Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.
Sweaty Betty partners with mParticle to future-proof their technology architecture
mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.
Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands
Inspire Brands will leverage mParticle to deliver more personalized and intelligent digital experiences for its guests.
mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs
New value-based pricing enables greater composability and an improved platform experience.
mParticle launches Warehouse Sync to accelerate time to data value
New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.
How Klarna empowers 25+ teams across the organization with better customer data
In this presentation, Klarna's CRM Data team breaks down how they've partnered with mParticle to improve access to customer data and accelerate time to data value across the company.
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community
mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.
How ChowNow improved data quality throughout their MarTech stack
Using mParticle Data Master, ChowNow have been able to establish a centralized data plan and power tools across their MarTech stack with high-quality customer data, resulting in better experimentation and personalization.
mParticle Announces Appointment of Tom Mendoza to Board of Directors
Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.
How HBO Max launched personalized reengagement campaigns
With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.
Marley Spoon invests in customer data platform
Meal delivery provider to rollout unified first-party data platform globally.
mParticle announces new custom access roles API to enhance security of customer data
Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.
Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio
mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention.
All mParticle customers can now try Indicative for free
mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.
Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio
Deploying mParticle Customer Data Platform provides a cross-channel foundation for digital transformation strategy.
C&A adopts mParticle Customer Data Platform to power omnichannel customer experience
Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.
DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform
Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.
How is mParticle different from other Customer Data Platforms?
With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Data Subject Erasure Requests, made easy
Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.
The Connected Awards 2022
We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.
Europas größte Sparplattform nutzt Kundendatenplattform von mParticle
Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.
Podcast: mParticle CEO Michael Katz on the Group Chat podcast
mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.
Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform
Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.
Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data
Customer Data Platform to provide inspired experiences online and in store.
Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies
mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.
mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value
New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.
mParticle achieves AWS Travel and Hospitality Competency status
mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.
mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.
mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution
mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.
mParticle receives ISO 27001 certification and SOC 2 Type II attestation
Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.
mParticle named one of Inc. magazine’s Best Workplaces for 2019
Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.
7 companies that give staff paid time off when they get a puppy
Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.
18 East Coast companies to check out now
mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners
The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.
Employers offer "pawternity" benefits to attract animal lovers
CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.
Everyone wants to be a CDP. Here's who is.
While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.
mParticle now supports Roku
mParticle has introduced support for Roku to help collate customer data
Drawbridge and mParticle announce partnership
Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.
mParticle raises $17.5 million Series B
mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.
mParticle raises $35 million Series C
mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.
Meet the 26 trailblazers revolutionizing the field of marketing technology
AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.
mParticle receives Mobile Customer Experience Innovation award
The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.
mParticle raises $35 million and launches industry-first identity management suite
With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.