Meet customer expectations for dynamic personalization
Manual batch processing of customer data, as is the norm for traditional customer engagement architecture, just doesn't cut it in the age of "now." Learn to create a martech stack for real-time personalization.
3 ways to leverage audience A/B testing
A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever
Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.