Thank you!

We hope the guide provides some clarity on the different types of CDPs on the market and the ways in which an infrastructure CDP benefits teams across the organization.

If you're interested in diving deeper in Customer Data Platforms, you can check out the related articles below.

Higgs

Latest from mParticle

cdp machine learning

Data strategy

How to harness a CDP for machine learning: Part 1

Kale Bogdanovs – December 16, 2020
manage-data-customer-consent

Growth

How to manage data across your tech stack based on customer consent

Joey Colvin – July 27, 2022

CDP

How to run a complete CDP evaluation

Joey Colvin – April 19, 2021