GrowthMay 24, 2017

Customer Success Story: Jet

Learn how uses mParticle to unify data from mobile and web to create seamless customer experiences.

Lauren Picasso, Director of Marketing at, describes that one of the biggest problem app makers in the retail space is the fragmentation of technology for mobile and web tracking. By implementing mParticle’s customer data platform, Jet was able to collect data across multiple touchpoints and unify that data to gain a single customer view. With the single seamless SDK, the team could send that data downstream to attribution tools and internal databases, making it possible to understand mobile and web data within a single customer data framework. 

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