CDP vs. MDM: What’s the difference and which one should you use?
Although both solutions provide a centralized data foundation, Customer Data Platforms and Master Data Management are not mutually exclusive. This article discusses the differences between CDPs and MDMs, and clarifies when each solution should be used.
CDP vs. CRM: What’s the difference, and is CDP the new CRM?
Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools are often confused, as both store customer records that the business can use for insight. Below the surface, however, they're very different solutions. This article breaks down the distinction and explores whether or not CDPs and CRMs can fruitfully coexist in the same technology stack.
How is mParticle different from other Customer Data Platforms?
With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.
MAU Vegas 2022: Everything you need to know
mParticle is thrilled to be at MAU Las Vegas this year. Read more about the event and RSVP for breakfast on us.
The 2022 Customer Data Platform buying guide
Think your organization might benefit from a CDP, but don't know where to start? In this guide we'll get you up to speed on standard terminology, guide you through the CDP market, and help you prepare for a successful CDP implementation.
Unifying online and offline data to create a connected customer experience
Customers are now engaging seamlessly across both digital and in-store channels, and the experiences you deliver need to be equally seamless. Being able to integrate online and offline data in real time is critical not only to supporting data privacy, but also to making your customers feel valued.
Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships
On a recent episode of the podcast Connected by mParticle, host Abhi Seeth sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation led to a great conversation on how brands and vendors can foster meaningful partnerships.
What is Data Chaos? And how to solve it
As you successfully drive growth, the complexity of your data landscape increases significantly. Unpredictable changes, both internal and external, make it difficult to execute your customer data strategy at scale. This is data chaos, and to solve it you need to be able to adapt to the changes.
Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew
In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.
Deliver more responsible experiences and comply with Gambling Commission regulations
New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.
Are voice assistant apps the future of customer engagement?
What is the future of voice interaction apps and how can they improve the customer experience? How much of your resources should you devote to voice interactions? Miguel Navarro, Digital Transformation Leader and Patented Inventor, touched on this and more in a recent episode of the Connected by mParticle podcast.
Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung
Erfahren Sie, wie das Zielgruppen-Team von Delivery Hero mParticle als zentrale Daten-Orchestrationsschicht nutzt, um strategische Kampagnen zur erneuten Kundenansprache über verschiedene Kanäle und Regionen hinweg zu starten.
Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow
In this episode we welcome Jordan Plecque, Analytics and Data Science Manager at ChowNow.
How to build a data-driven culture
Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?
Kundendatenplattformen sind ein wichtiger Bestandteil der modernen Dateninfrastruktur. Erfahren Sie, was für den Aufbau einer Kundendatenplattform erforderlich ist und wie Sie feststellen können, ob der Aufbau einer eigenen Lösung oder die Zusammenarbeit mit einem führenden Anbieter der richtige Weg für Ihr Unternehmen ist.
Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen
Der Wegfall des Trackings durch Dritte bietet Marken die Möglichkeit, in eine moderne Dateninfrastruktur zu investieren und Vertrauen bei ihren Kunden aufzubauen. Erfahren Sie, wie Sie Ihre Datenlieferkette durch die Entwicklung einer Strategie für Erstpartei-Daten verändern können.
Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday
In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.
Ideal customer profiles are no longer enough
It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.
How BD myShopi improved personalization while protecting consumer data privacy
BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.
3 Tips on Growing a Startup from Nick Warner at Route
The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.
Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro
In this episode of the Connected, by mParticle podcast we welcome Miguel Navarro, digital transformation leader and patented inventor.
From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder
Effective data planning is critical to ensuring that the data entering an organization's internal systems is accurate, reliable, and actionable. mParticle’s Data Plan Builder is available to help both mParticle customers and prospects with the key aspects of data planning: collaboration, implementation, and continuous iteration.
Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery
In the second episode of the podcast we interview Danny Joseph, VP of Product, DTC at Discovery. Danny shares best practices around building strong customer relationships, working across the organization to build better products and much more.
How to prepare for your Customer Data Platform implementation
Implementing a Customer Data Platform at the infrastructure layer of your tech stack can transform the way in which you work with customer data—if you do it right. This article breaks down the steps you can take to prepare for your Customer Data Platform implementation and make the most of your investment.
Three mobile campaigns that quickly grab consumer attention
Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.
Verbessert den Customer Lifecycle deiner mobilen App
Es gibt viele Frameworks zum mobilen Wachstum, die Teams nutzen können, um ihren Customer Lifecycle zu steuern. Nicht viele davon sind allerdings speziell für mobile App Marketing ausgelegt. In diesem Artikel erfahrt ihr, wie ihr die neue Marketing Master Map von Customlytics verwendet werden könnt, um euren mobilen Customer Lifecycle zu gestalten.
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.
6 tips for building a Customer Data Platform tracking plan
The value of your Customer Data Platform depends on the quality of data that you get into it. Here are six implementation tips you can follow to set yourself up for success.
Probabilistic vs deterministic: Which method should you be using for identity resolution?
The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.
How to leverage user data to improve customer service
Great customer service is an important driver of retention. Learn how you can connect user data to your support system in order to provide a better support experience and prevent churn.
How to set up your customer data team
In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.
Where should you be building your audience segments?
Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.
How to support your behavioral marketing strategy with a Customer Data Platform
Behavioral marketing has become a core competency for growth teams today. Shifts in privacy legislation and customer preferences, however, have changed the way in which teams must design contextual experiences. Learn more about how you can use a Customer Data Platform to support your behavioral marketing strategy.
Data-informed Decision Making: What does it mean, and should you be doing it?
Like data-driven decision making, being data-informed entails relying heavily on raw, measurable information to guide an organization’s direction. Data-informed strategies leave more room for opinions and past experiences, however, and recognize the limitations of using data alone to make every decision.
What is a Customer Data Platform?
Learn more about what a Customer Data Platform (CDP) is and how you can make sense of the rapidly evolving Customer Data Platform market.
Avoiding the growth trap
What do cattle farmers from the 1600s have in common with teams across modern companies? Both rely on shared resources that can quickly be depleted by an overzealous desire for growth, leading to the tragedy of the commons. Learn how you can avoid the growth trap by leveraging your customer data infrastructure and saving your engineering resources from depletion. Stop the vicious cycle, not the development cycle.
Why real-time data processing matters
Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.
Modernize your audience segmentation strategy
Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.
Customer acquisition and retention: Which should you focus on?
Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.
What is first-party data?
First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.
COVID's impact on the financial services industry
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
How to use a CDP with your data warehouse
Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.
A single customer view is not the goal (it's the result)
Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.
Should you build or buy a Customer Data Platform?
Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.
Meet your marketing goals with customer data
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
iOS 14, third-party cookies, and the future of data-driven marketing
This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.
3 ways to act on shifts in customer sentiment
Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.
3 data strategies for high-growth companies
As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.
COVID-19: Best practices and strategies for maintaining business continuity
With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
Omnichannel personalization with Profile API
mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.
Money20/20: Innovation, AI, and data management
A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.
Mobile Growth Summit Berlin 2019 Recap
EMEA Sales Director Henry Church shares a recap of the key themes discussed at this year’s Mobile Growth Summit Berlin.
Amplify 19: Conference Recap
Your digest on the themes and announcements from Amplitude's annual product conference.
Opticon 19: Out-experiment. Outperform.
A recap of the need-to-know themes and product updates from Optimizely's annual conference.
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.
Mayur Gupta on marketing as a growth engine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.
The rise of big data in retail
The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.
Consumer finance data management with a CDP
Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.
Real-time marketing for modern brands
Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?
New customer data platform research sets the record straight
Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.
How to embed trust in the customer journey
In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.
The rise of mobile banking strategy
Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.
CDP use cases: Retail Banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform Retail use cases
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Travel
Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
The new consumer marketing
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
How to plan your integrated data layer
Learn how to develop an integrated data layer that aligns with your business and techical goals and provides you with a centralized source of clean customer data.
Three Ways to leverage in-store QR codes
Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
The Customer Data Platform vendor landscape
The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.
CDP vs. DMP: What’s the difference and which one should you use?
Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
4 Ways a CDP helps customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.
Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.
Move from device-based to people-based analytics and personalization
POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.
mParticle and GDPR compliance
Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
15 questions to evaluate CDP data preparation capabilities
Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.
Tag managers and CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
How data management can lower costs for app owners
It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.
3 ways to leverage audience A/B testing
A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.
What CMOs need to know about data governance
For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.
CDP ROI: Total cost of ownership
This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.
How SeatGeek tests new channels for growth
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
CDP ROI: Risk management
This blog is part three of a five-part series detailing how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.
The future of mobile app design
The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
Inside Gilt's mobile marketing strategy
Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.
How the CMO of the world’s largest retailer approaches customer data
Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.