Category

Growth

Connected by mParticle episode 11

Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene

In this episode, we sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.

November 30, 2022
mparticle-hbo-max

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

connected-by-mparticle

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

In this episode, we sit down with Human37 co-founders Julien De Visscher and Vincent Crochet to discuss tactics teams can use to get more data out of their customer data.

October 25, 2022
google-tag-manager-vs-google-analytics

Google Tag Manager vs Google Analytics: What Are the Key Differences?

Google Tag Manager and Google Analytics are two different solutions, but when used in tandem they can help teams understand user engagement while increasing efficiency.

October 19, 2022
google-tag-manager

How does Google Tag Manager work?

Learn more about the benefits of Google Tag Manager and how it compares to other solutions on the market.

October 18, 2022
predictive-advertising

How to improve ROAS with predictive advertising

As paid media budgets tighten and consumer expectations increase, delivering highly-targeted paid campaigns is critical. This article walks through how predictive advertising can increase paid efficiency, and how you can get started with AI without a team of data scientists.

Kiera Abbamonte – October 10, 2022

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.

September 27, 2022
predict-customer-churn

How to use your customer data to predict customer churn

As the cost of acquiring new customers increases, retaining your existing customer base is becoming more important. This article walks through how you can leverage customer data to predict customer churn risk and prevent churn before it happens.

Kiera Abbamonte – September 26, 2022

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand, and position themselves for a technological transformation that will continue well into the future.

Sean Ryan – September 27, 2022
mparticle-ivee

How ivee built a universal source of truth for customer data

Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.

September 16, 2022

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

In this episode we sit down with Sean Oakley of NBCUniversal to discuss the history of online advertising.

September 07, 2022

What’s the difference between predictive vs. prescriptive analytics?

Understand the difference between predictive analytics and prescriptive analytics and get tips on how you can begin using both types of AI insights to personalize the customer experience.

Kiera Abbamonte – September 02, 2022
customer-data-maturity-quiz

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.

Joey Colvin – August 31, 2022

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.

Sean Ryan – August 30, 2022

Transform customer data into predictive insights with an AI CDP

You don’t need an army of data scientists to generate predictive models from your customer data, or complicated pipelines to translate this intelligence into business value. mParticle is democratizing AI adoption, and turning what was once a pipe dream into a catalyst for your pipeline.

Sean Ryan – August 19, 2022
personalized-customer-experience

How to use data to deliver a personalized customer experience

Industry reports consistently share the consumers are more engaged when they receive timely, relevant personalized customer experiences. But how do you make sure that personalization is respectful and helpful, and not unwanted or creepy? The answer lies in designing the right data strategy, and working with the right data foundation.

Kiera Abbamonte – August 01, 2022
ga4-migration

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.

Joey Colvin – July 19, 2022

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

In this episode we welcome MarTech expert Adam Griffiths.

July 20, 2022

What is customer journey management, and how can you get started?

The average customer now needs six touchpoints before they make a purchase. How do you manage that experience so that it feels personalized at scale? In this article we’ll dive deep into customer journey management: what it is, why it’s important, and how to get started.

Adam Dorsey – July 01, 2022
cdp-vs-mdm

CDP vs. MDM: What’s the difference and which one should you use?

Although both solutions provide a centralized data foundation, Customer Data Platforms and Master Data Management are not mutually exclusive. This article discusses the differences between CDPs and MDMs, and clarifies when each solution should be used.

Kiera Abbamonte – June 24, 2022
cdp-vs-crm

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools are often confused, as both store customer records that the business can use for insight. Below the surface, however, they're very different solutions. This article breaks down the distinction and explores whether or not CDPs and CRMs can fruitfully coexist in the same technology stack.

Kiera Abbamonte – June 17, 2022
mparticle

How is mParticle different from other Customer Data Platforms?

With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.

Joey Colvin – May 31, 2022
mau vegas 2022

MAU Vegas 2022: Everything you need to know

mParticle is thrilled to be at MAU Las Vegas this year. Read more about the event and RSVP for breakfast on us.

Adam Dorsey – April 27, 2022

The 2022 Customer Data Platform buying guide

Think your organization might benefit from a CDP, but don't know where to start? In this guide we'll get you up to speed on standard terminology, guide you through the CDP market, and help you prepare for a successful CDP implementation.

Adam Dorsey
integrating-online-and-offline-strategies

Unifying online and offline data to create a connected customer experience

Customers are now engaging seamlessly across both digital and in-store channels, and the experiences you deliver need to be equally seamless. Being able to integrate online and offline data in real time is critical not only to supporting data privacy, but also to making your customers feel valued.

Kiera Abbamonte – April 29, 2022

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

On a recent episode of the podcast Connected by mParticle, host Abhi Seeth sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation led to a great conversation on how brands and vendors can foster meaningful partnerships.

Adam Dorsey – April 27, 2022
data-chaos

What is Data Chaos? And how to solve it

As you successfully drive growth, the complexity of your data landscape increases significantly. Unpredictable changes, both internal and external, make it difficult to execute your customer data strategy at scale. This is data chaos, and to solve it you need to be able to adapt to the changes.

Michael Katz – April 04, 2022

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.

March 24, 2022
gambling-commission-regulations

Deliver more responsible experiences and comply with Gambling Commission regulations

New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.

Simon Theakston – March 22, 2022

Are voice assistant apps the future of customer engagement?

What is the future of voice interaction apps and how can they improve the customer experience? How much of your resources should you devote to voice interactions? Miguel Navarro, Digital Transformation Leader and Patented Inventor, touched on this and more in a recent episode of the Connected by mParticle podcast.

Adam Dorsey – March 15, 2022
delivery-hero

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

Erfahren Sie, wie das Zielgruppen-Team von Delivery Hero mParticle als zentrale Daten-Orchestrationsschicht nutzt, um strategische Kampagnen zur erneuten Kundenansprache über verschiedene Kanäle und Regionen hinweg zu starten.

March 08, 2022

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

In this episode we welcome Jordan Plecque, Analytics and Data Science Manager at ChowNow.

March 02, 2022
data-driven-culture

How to build a data-driven culture

Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.

Kiera Abbamonte – March 01, 2022
Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Kundendatenplattformen sind ein wichtiger Bestandteil der modernen Dateninfrastruktur. Erfahren Sie, was für den Aufbau einer Kundendatenplattform erforderlich ist und wie Sie feststellen können, ob der Aufbau einer eigenen Lösung oder die Zusammenarbeit mit einem führenden Anbieter der richtige Weg für Ihr Unternehmen ist.

Joey Colvin – February 15, 2022
first-party-daten

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

Der Wegfall des Trackings durch Dritte bietet Marken die Möglichkeit, in eine moderne Dateninfrastruktur zu investieren und Vertrauen bei ihren Kunden aufzubauen. Erfahren Sie, wie Sie Ihre Datenlieferkette durch die Entwicklung einer Strategie für Erstpartei-Daten verändern können.

Joey Colvin – February 15, 2022
identity-resolution-trap

Avoiding the identity resolution trap

The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.

Michael Katz – February 17, 2022

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.

February 16, 2022
ideal-customer-profiles

Ideal customer profiles are no longer enough

It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.

Joey Colvin – January 31, 2022

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.

January 11, 2022
myshoppi customer story

How BD myShopi improved personalization while protecting consumer data privacy

BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.

3 Tips on Growing a Startup from Nick Warner at Route

The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.

Adam Dorsey

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

In this episode of the Connected, by mParticle podcast we welcome Miguel Navarro, digital transformation leader and patented inventor.

November 30, 2021

From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder

Effective data planning is critical to ensuring that the data entering an organization's internal systems is accurate, reliable, and actionable. mParticle’s Data Plan Builder is available to help both mParticle customers and prospects with the key aspects of data planning: collaboration, implementation, and continuous iteration.

Sean Ryan – November 03, 2021

Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery

In the second episode of the podcast we interview Danny Joseph, VP of Product, DTC at Discovery. Danny shares best practices around building strong customer relationships, working across the organization to build better products and much more.

October 01, 2021
customer-data-platform-implementation

How to prepare for your Customer Data Platform implementation

Implementing a Customer Data Platform at the infrastructure layer of your tech stack can transform the way in which you work with customer data—if you do it right. This article breaks down the steps you can take to prepare for your Customer Data Platform implementation and make the most of your investment.

Andy Wong – September 16, 2021

Three mobile campaigns that quickly grab consumer attention

Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.

Shannon Cook – August 10, 2021
mparticle-customlytics

Verbessert den Customer Lifecycle deiner mobilen App

Es gibt viele Frameworks zum mobilen Wachstum, die Teams nutzen können, um ihren Customer Lifecycle zu steuern. Nicht viele davon sind allerdings speziell für mobile App Marketing ausgelegt. In diesem Artikel erfahrt ihr, wie ihr die neue Marketing Master Map von Customlytics verwendet werden könnt, um euren mobilen Customer Lifecycle zu gestalten.

Anna-Theresa Priester – August 10, 2021
mparticle-customlytics

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.

Joey Colvin – August 04, 2021
mparticle-customlytics

Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map

There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.

Anna-Theresa Priester – August 05, 2021
customer-data-platform-tracking-plan

6 tips for building a Customer Data Platform tracking plan

The value of your Customer Data Platform depends on the quality of data that you get into it. Here are six implementation tips you can follow to set yourself up for success.

Glenn Vanderlinden – June 29, 2021
probabilistic-vs-deterministic

Probabilistic vs deterministic: Which method should you be using for identity resolution?

The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.

Joey Colvin – June 16, 2021

How to leverage user data to improve customer service

Great customer service is an important driver of retention. Learn how you can connect user data to your support system in order to provide a better support experience and prevent churn.

Joey Colvin – May 19, 2021

How to set up your customer data team

In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.

Joey Colvin – April 19, 2021
building audience segments

Where should you be building your audience segments?

Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.

Joey Colvin – March 29, 2021

How to manage data across your tech stack based on customer consent

Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.

Joey Colvin – July 27, 2022

How to support your behavioral marketing strategy with a Customer Data Platform

Behavioral marketing has become a core competency for growth teams today. Shifts in privacy legislation and customer preferences, however, have changed the way in which teams must design contextual experiences. Learn more about how you can use a Customer Data Platform to support your behavioral marketing strategy.

Joey Colvin – February 08, 2021

Data-informed Decision Making: What does it mean, and should you be doing it?

Like data-driven decision making, being data-informed entails relying heavily on raw, measurable information to guide an organization’s direction. Data-informed strategies leave more room for opinions and past experiences, however, and recognize the limitations of using data alone to make every decision.

Sean Ryan – February 02, 2021
customer-data-platform

What is a Customer Data Platform?

Learn more about what a Customer Data Platform (CDP) is and how you can make sense of the rapidly evolving Customer Data Platform market.

Joey Colvin

Avoiding the growth trap

What do cattle farmers from the 1600s have in common with teams across modern companies? Both rely on shared resources that can quickly be depleted by an overzealous desire for growth, leading to the tragedy of the commons. Learn how you can avoid the growth trap by leveraging your customer data infrastructure and saving your engineering resources from depletion. Stop the vicious cycle, not the development cycle.

Michael Katz – January 14, 2021
real-time-data-processing

Why real-time data processing matters

Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.

Joey Colvin – January 08, 2021
audience segmentation strategy

Modernize your audience segmentation strategy

Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.

Joey Colvin – December 21, 2020
customer acquisition and retention

Customer acquisition and retention: Which should you focus on?

Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.

Joey Colvin – December 11, 2020

What is first-party data?

First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.

Sean Ryan – December 07, 2020
covid 19 financial services

COVID's impact on the financial services industry

In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.

Joey Colvin – November 24, 2020
single-customer-view-cdi

A single customer view is not the goal (it's the result)

Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.

Michael Katz – November 03, 2020
building a data platform

Should you build or buy a Customer Data Platform?

Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.

Joey Colvin – October 15, 2020
customer data for ai

Meet your marketing goals with customer data

Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.

Megan Warhurst – August 12, 2020
idfa-ios-14

iOS 14, third-party cookies, and the future of data-driven marketing

This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.

Michael Katz – July 07, 2020
customer sentiment

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

Ashley Sefferman – April 27, 2020
high growth data strategy

3 data strategies for high-growth companies

As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.

Abhi Seeth
covid-19-business-continuity-b2c

COVID-19: Best practices and strategies for maintaining business continuity

With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.

Abril McCloud – March 13, 2020
2020-predictions-customer-data

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

Abril McCloud – December 18, 2019
omnichannel personalization

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

Michael Kleeman – December 04, 2019

LTR 19: Conference recap

Your review on the key announcements and discussions from Braze's LTR 2019.

Joey Colvin – November 12, 2019

Money20/20: Innovation, AI, and data management

A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.

Alexandra Maguire – November 05, 2019
Mobile-Growth-Berlin-2019-Recap-mParticle

Mobile Growth Summit Berlin 2019 Recap

EMEA Sales Director Henry Church shares a recap of the key themes discussed at this year’s Mobile Growth Summit Berlin.

Henry Church – October 17, 2019

Amplify 19: Conference Recap

Your digest on the themes and announcements from Amplitude's annual product conference.

Joey Colvin – October 15, 2019

Opticon 19: Out-experiment. Outperform.

A recap of the need-to-know themes and product updates from Optimizely's annual conference.

Joey Colvin – September 30, 2019

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.

Tim Norris – September 26, 2019

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Abril McCloud – June 12, 2019
big data in retail

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Alex Kesaris – June 10, 2019
finance data management

Consumer finance data management with a CDP

Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.

May 29, 2019
Woman looking down at her phone.

Real-time marketing for modern brands

Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?

David Spitz – May 17, 2019
dmp strategy

The DMP conundrum

What happens when you KonMari your martech stack?

Joey Colvin – May 03, 2019

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

David Spitz – March 11, 2019
trust customer journey

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Michael Katz – February 11, 2019
mobile banking strategy

The rise of mobile banking strategy

Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.

Alexander Dilnot-Smith – January 23, 2019
customer data infrastructure use cases: Retail banking

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Abril McCloud
Customer Data Platform Use Cases: QSR

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud
Customer Data Platform Retail

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud
cdp travel

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud
Why Customer Data Platforms are called the new CRM.

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

David Spitz
integrated data layer

How to plan your integrated data layer

Learn how to develop an integrated data layer that aligns with your business and techical goals and provides you with a centralized source of clean customer data.

Andy Wong – August 28, 2018
in store qr code

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

Henry Church – August 23, 2018
The essential CDP reading list

The essential Customer Data Platform reading list

Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).

Joey Colvin – August 08, 2018
The Customer Data Platform magic quadrant vendor landscape

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.

David Spitz – August 03, 2018
cdp-vs-dmp

CDP vs. DMP: What’s the difference and which one should you use?

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Kiera Abbamonte – June 17, 2022
Learn how mParticle helps our customers not only support GDPR compliance but embrace it

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018
Why it's time to rethink your customer data strategy

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017
The fifth pillar of big data

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018