Adxcel’s Demand Side Platform (DSP) provides a single solution for optimizing creative and media bidding to deliver a 2X lift in campaign performance for advertisers. Their patent pending mobile creative optimization technology maximizes conversions by dynamically generating the perfect ad creative for each user in real-time based on contextual information such as weather, time of day, location etc.
With this integration mutual customers can create audience segments within the mParticle platform and instantly connect them to Adxcel’s platform to target users with customized creative. Audience Builder allows you to build segments using a combination of your 1st party customer, 2nd party data from location providers like Radar and 3rd party data from providers like Datalogix. Adxcel then uses contextual data to optimize mobile creative and improve conversion rates.
Contact us for more information on this integration!