CompanyApril 16, 2024

Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

MACH Alliance and mParticle featured image

We're thrilled to announce that mParticle has been welcomed into the MACH Alliance as one of the first Customer Data Platforms (CDPs) to join this prestigious group. This membership not only showcases our commitment to modern, composable technology but also sets a new benchmark for what enterprises should expect from their data management platforms.

What is the MACH Alliance?

The MACH Alliance is a consortium of independent tech companies advocating for open, best-of-breed technology ecosystems. MACH stands for Microservices based, API-first, Cloud-native SaaS, and Headless. Every member of the MACH Alliance is rigorously evaluated to ensure they meet these standards, which are essential for creating flexible, scalable, and future-proof technology infrastructures.

If you’re looking to build the dream tech stack for your B2C brand, look no further than MACH Alliance.

Why was mParticle accepted into the MACH Alliance?

Our acceptance into MACH is a testament to our mature technical architecture and customer-centric innovation.

We have strong service boundaries between our services (such as identity, data ingest, data forwarding, and analytics) and a commitment to public APIs that are used not only by internal services but external services.

It’s the overall extensibility of the platform that makes us a perfect fit for MACH. mParticle is built on a modern, pluggable architecture, ensuring our customers and partners can control and extend the platform as an extension of their own. Our ability to flexibly and nimbly fit into existing complex data architectures and tech stacks is what helps our customers move quickly and successfully.

Here at mParticle, we're also all about rapid, continuous deployment—with updates released multiple times a day. This agility and openness are at the core of the MACH philosophy and were significant factors in our successful evaluation.

What does acceptance into the MACH Alliance mean for mParticle?

Joining MACH places us among an elite group of technology pioneers and enhances our visibility among forward-thinking companies. These are enterprises that value agility and embrace technologies that can adapt quickly to their evolving needs. We’ve also joined many of our partners such as Braze, Iterable,, Dynamic Yield, Contentful, and more in the MACH Alliance.

mParticle’s membership in the MACH Alliance underscores our commitment to putting the customer first. It validates the level of customization and innovation required in today’s digital economy. We’ve worked hard to create a platform that’s extensible and easy-to-use.

Sam Dozor

VP of Engineering at mParticle

Brands in sectors like retail, hospitality, QSR, and travel—industries that demand exceptional speed and adaptability—will find our platform particularly beneficial. The ability to orchestrate customer data dynamically across systems and touchpoints in real time enables brands to enhance customer interactions and foster loyalty effectively. We make it easy for you to transform customer data into customer joy.


Our induction into the MACH Alliance underscores our role as a leader in the CDP space and aligns our capabilities with the needs of modern enterprises seeking robust, flexible, and efficient data management solutions.

As we move forward, our commitment to innovation and customer satisfaction remains unwavering, promising an exciting future of possibilities for the world’s best brands.

Ready to learn more about mParticle? Explore a self-guided demo today.

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