Announcing our integration with Arbor

mParticle is pleased to announce our new partnership with Arbor!

Arbor operates the first marketplace for people-based data. Publishers and app developers are empowered to surface, value, and fully monetize their data assets in a privacy-friendly, transparent manner while maximizing the value of their audiences.
The integration between Arbor and mParticle enables mobile app providers to generate new revenue from existing assets.  Monetization of app data is as easy as flipping a switch with no need for custom development or engineering resources.  App publishers and developers can leverage mParticle to immediately collect events with location coordinates and/or log-in information (hashed email addresses) and connect that data with a marketplace of buyers while keeping the identity of your app private.  

Contact us today if you’d like to know more about this collaboration!