BeemRay is an audience intelligence platform that offers Location Data as a Service. Their proprietary platform, converts latitude/longitude data points into meaningful places to enable premium publishers and brands to build audiences based on precise location and connect them to adtech tools to deliver relevant ads and notifications.
After enabling this integration within the mParticle platform, joint customers can stream real-time customer data to Beemray without installing an additional SDK. The event data is then enriched with contextual insights such as user’s movement patterns including where they are and where they go often.
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