IntegrationsJuly 25, 2016

Announcing our integration with Blueshift

We’re delighted to announce our new integration with Blueshift!

We’re delighted to announce our new integration with Blueshift!

BlueShift enables B2C marketers to build customer unified profiles that leverage real-time behavioral data in conjunction with historical CRM data. The platform also offers predictive capabilities for segmentation and personalization, so you can truly deliver “segment of one” marketing, at scale. Digital marketers, including retailers and content publishers, leverage the Blueshift platform to engage customers via email, mobile push notifications, SMS, display ads and Facebook pages as well as other channels via the Blueshift API.

The integration between mParticle and BlueShift enables marketers to understand which customer actions are driving engagement at a highly granular level.  By combining your mobile app data with data collected from other channels, marketers can deliver content and offers that are more relevant and more effective..

You can find more information about this exciting integration here!



Latest from mParticle

MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access