Announcing our integration with Facebook Atlas

Facebook Atlas is a measurement solution that allows ad buyers to better measure, target, and optimize their digital and mobile ads. Atlas leverages Facebook’s people-based measurement expertise to help brands measure cross-device, cross-browser, cross-publisher and cross-app to uncover the true value of digital marketing efforts.

With this integration, mParticle customers can get a more accurate measure of the reach and impact of their ads without having to implement a new SDK or retag events.

Contact us for more information on this integration.