IntegrationsAugust 10, 2016

Announcing our integration with Smadex

  We’re excited to announce our integration with Smadex!

 

We’re excited to announce our integration with Smadex!

Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Their platform addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting), and improve brand metrics (awareness). Smadex’s Real-Time Bidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. 

mParticle and Smadex provide an integrated solution that enables mobile marketers to rapidly build, manage, and advertise to highly targeted audience segments.  Leveraging mParticle, app providers can collect and transform their raw app data into dynamic segments then automatically send those segments to Smadex to run programmatic video campaigns.  Once a mobile marketer has defined their audience criteria and enabled the integration with Smadex, mParticle will automatically forward the GAID, Android ID, IDFA and iOS Vendor ID for that audience to Smadex.  As users meet or fail to satisfy the criteria, mParticle will update those audience segments in real-time, giving mobile marketers an excellent solution to optimize ROI through user acquisition or retargeting campaigns.

Contact us to find out more about this integration!

 

Latest from mParticle

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024
TVBS partners with mParticle

Company

TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access