IntegrationsMay 17, 2017

Announcing our integration with TVSquared

TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve…

TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve engagement and increase ROI. They enable cross-channel marketers to attribute web and mobile activity to offline TV ad campaigns, providing them with a better understanding of the impact of TV on their other campaigns. Whether you need to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of media, they’ve got it covered.

With this integration mParticle customers can now stream real-time event data from multiple sources including mobile, web, Roku, AppleTV and more to TVSquared’s analytics platform for same-day attribution and analysis. By connecting cross-platform data directly from mParticle, media companies can achieve a unified view of their marketing efforts and better understand the impact of TV campaigns to optimize future media buying.

Contact us to learn more about this integration!

Latest from mParticle

MACH Alliance and mParticle featured image

Company

Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access