Announcing our integration with AdColony
As one of the leading providers of mobile video advertising solutions, AdColony works with both Fortune 500 brands and more than half of the top grossing publishers in the App Store to engage mobile audiences at scale. Their proprietary Instant-Play technology serves razor sharp, full-screen video ads instantly in HD across their network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video.
With mParticle’s integration with AdColony, mobile marketers can now create audience segments for high performance advertising and user acquisition more easily and effectively, without implementing new code into their apps.
Once deployed, mParticle will automatically send and update audience device ID data for real-time campaign targeting, optimization, look-alike modeling, whitelisting, blacklisting and more for use in improving return on ad spend (ROAS) and investment (ROI) across all of their AdColony campaigns.
Find out more about how this integration can benefit you. Contact us now!
Latest from mParticle
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem