Announcing Our Lotame Integration

We’re happy to announce we now support sending custom app events and advanced segments to Lotame!

Lotame helps publishers, marketers and agencies drive Maximum Audience Impact — maximizing the way they collect, unify, protect and activate audience data. Leveraging the industry’s most robust DMP as a central audience management engine, leaders like Targeted Victory, The Weather Channel and many other clients spanning five continents monetize data, gain greater targeting efficiency, and drive higher campaign performance and revenue.

Learn more here.