IntegrationsJune 01, 2016

Announcing our DoubleClick campaign manager integration

We’re thrilled today to announce our new integration with DoubleClick Campaign Manager.

Untitled design (5)
We’re thrilled today to announce our new integration with DoubleClick Campaign Manager.

mParticle customers can now send real-time event data from their apps into Google’s DoubleClick Campaign Manager without needing to implement any additional code. This new integration allows app marketers to capture critical growth metrics like return on ad spend and lifetime value by media channel, and will help companies more intelligently guide their cross-channel media spend allocation decisions without having to leave DoubleClick’s industry-standard ad management suite.

Setup is as easy as entering one’s DoubleClick credentials into the mParticle platform, with no coding work required.

In addition to eliminating implementation complexities around the tracking of in-app conversions, the new integration also enables app marketers to measure the impact of different media and marketing channels on long-term, lifetime metrics. Lifetime value is a particularly important metric for mobile marketers seeking to understand the true value of their growth efforts, as app users can be among a company’s most profitable customers, but also potentially the most expensive to acquire.

While mobile apps offer powerful engagement opportunities, they need to be part of a healthy marketing mix. mParticle’s Google Floodlight integration assures that paid media channels can be a meaningful and measurable part of that mix.

Latest from mParticle

MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A stock image of a woman hiking with the onX logo

How onX accelerated marketing campaigns with mParticle's AI engine

April 17, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

Robin Geier – April 16, 2024
M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access