Announcing our updated Braze integration

mParticle is pleased to announce that our enhanced integration with Braze (formerly Appboy) is now live! Activating Braze’s Mobile Marketing Automation platform through mParticle allows app marketers to engage users by:

• • Sending Push notifications to direct users into the app.
  • Interacting with users via Email to provide detailed, but less intrusive marketing messages.
  • Messaging users In-App to drive desired behaviors.
  • Providing users with a rich content experience via Braze’s News Feed Cards.

You can activate Braze through the Integrations section of your mParticle account.