mParticle announces support for the Accelerated Mobile Pages (AMP) Project
Integration enables mobile publishers to send data to more than 100 audience development, measurement and monetization tools with only a single implementation
NEW YORK, NY July 07, 2016 – mParticle, the only mobile-first customer data platform, today announced its support for the Accelerated Mobile Pages (AMP) Project, an open source initiative that makes it easy for publishers to create mobile-friendly content once and have it load instantly everywhere.
Originally championed by Google (NASDAQ: GOOGL), Twitter (NASDAQ: TWTR) and others, AMP takes advantage of various technical approaches to provide a faster experience for mobile users. One of the ways in which “AMP HTML” pages are made faster is that they strip out extraneous elements, including unnecessary third-party tracking tags. With this latest integration, mParticle joins a limited number of selectively-curated technology partners certified to collect data on AMP-enabled content.
“At mParticle, we’re fully aligned with AMP’s goal of helping publishers improve mobile experiences for both their audience as well as their advertisers,” said Michael Katz, Co-Founder and CEO of mParticle. “Speed is critical to mobile success, and we’re excited that our platform can help publishers deliver on this objective.”
Once added to a customer’s pages with a simple line of code, mParticle is able to send data safely and securely to more than 100 different analytics, email and mobile marketing platforms.
AMP is mParticle’s sixth integration with the Google ecosystem. mParticle is also integrated with Google Analytics, Google Cloud Messaging, Google Big Query, the DoubleClick Data Platform and DoubleClick Campaign Manager.
mParticle is the only customer data platform built for mobile and native apps across all devices. To win in mobile requires data infrastructure purpose-built to address the complexities core to running an app business. mParticle was built from the ground up to do just that; empowering mobile marketers and developers to accelerate their mobile strategy and keep pace with their customers by providing the most advanced data platform today. mParticle serves large brands such as Spotify, SeatGeek, Starwood, SoulCycle, iHeartRadio, among many others. Each month, mParticle sees over 750 million mobile users on its platform, captures over $2 billion in eCommerce transactions, and processes over 65 billion API calls. mParticle was founded in 2013 and is headquartered in New York City.