Press ReleasesApril 12, 2018

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.

OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies

New York, NY – April 12, 2018 – mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude today announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR, brands can reliably address data subject requests across their partner ecosystems, in near real-time.

The EU’s General Data Protection Regulation (GDPR) states that brands, which are controllers of personal data, will need to be able to address requests for access, portability, and erasure within the required timeframe of one month–or risk significant fines. Companies could potentially be faced with thousands–or even millions–of these requests. In turn, each request requires those companies to take action across multiple systems that process and store an individual’s personal data.

OpenGDPR provides a common framework for brands and their technology partners to programmatically communicate and manage GDPR requests around data subject rights, including but not limited to data access, portability, and erasure. For brands, OpenGDPR will make data subject request management a more efficient and reliable process due to the increased interoperability across their technology stack. For technology companies, it will ensure they are prepared to handle requests with minimal custom development efforts.

“With GDPR less than 90 days away, it’s crucial for brands to not only have their own policies and processes in place to ensure compliance, but feel secure knowing their partners do as well. GDPR compliance is simply too important to leave to chance and until now there was no best practice set on how to honor data subject rights,” said Michael Katz, CEO and co-founder of mParticle. “Brands who work with technology companies that are part of the OpenGDPR initiative can be confident that best-in-class GDPR solutions are being deployed on their behalf. ”

“As the global leader in mobile attribution, we understand the importance of data privacy, and hold ourselves, our partners and our customers to the highest possible standards,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “We are committed to empowering marketers and businesses on their path towards GDPR compliance, and the OpenGDPR initiative creates a framework designed to help the entire ecosystem further embrace and navigate data subject requests in a post-GDPR world.”

“At Braze (formerly Appboy), we are committed to ensuring ongoing compliance with GDPR. We have an extensive program in place for compliance with data processor and controller obligations under GDPR, all of which are embedded in our partner ecosystem, our platform, and our support for the OpenGDPR framework,” said Bill Magnuson CEO & Cofounder of Braze (formerly Appboy). “Security and privacy protections are never finished—they’re always ongoing. Braze always has been, and will continue to be, good stewards of our clients’ data, keeping trust and transparency at our core.”

“Amplitude cares deeply about helping digital businesses easily maintain customer data privacy for their product analytics,” said Spenser Skates, CEO of Amplitude. “We are excited to launch the OpenGDPR initiative so the whole ecosystem can access an interoperable framework to ensure that privacy is a foundation of the modern product stack.”

OpenGDPR will continue to bring industry-wide standards and best practices to the market over the course of 2018 and beyond. Technology companies who would like to support and become a part of OpenGDPR should visit

About mParticle

mParticle is the customer data platform for the connected age. Sophisticated marketers at companies like Venmo, Starwood, NBCUniversal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle and London and manages more than 500 billion API calls monthly.

To learn more, visit

About AppsFlyer

AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 3,500+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 13 global offices to support marketers and agencies everywhere.

To learn more, visit

About Braze (formerly Appboy)

Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience. Braze is a venture-backed company with hundreds of employees. Offices are located in New York City, San Francisco, London, and Singapore. Most recently, we’ve received the Digiday Signal Award for Best CRM, in addition to being named a “Top 10 Upstart” by Business Insider, a Cloud100 Rising Star in Forbes, and #21 in the Deloitte Technology Fast 500 List.

Learn more at

About Amplitude

Amplitude helps product teams rapidly build digital products that work better for the customer and grow their business. Thousands of product teams around the world trust Amplitude’s product analytics to help them quickly understand user behavior and connect it to business outcomes like retention, engagement and revenue. Amplitude is used by companies of all sizes and industries, including Microsoft, PayPal, Hubspot, Autodesk, and Twitter.

To learn more, please visit

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