Press Releases

mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem

Sweaty Betty partners with mParticle to future-proof their technology architecture

Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands

mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs

mParticle launches Warehouse Sync to accelerate time to data value

Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community

mParticle Announces Appointment of Tom Mendoza to Board of Directors

mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands

mParticle Announces Support for AWS for Advertising & Marketing Initiative

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

mParticle announces new custom access roles API to enhance security of customer data

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

C&A adopts mParticle Customer Data Platform to power omnichannel customer experience

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks

DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform

mParticle democratizes access to its enterprise grade customer data infrastructure product

mParticle Launches Next Generation Audience Journeys to Customize Customer Experience

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

mParticle Rounds Out Executive Team with Three New Appointments

James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences

Channel 4 selects mParticle to accelerate digital growth

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform

mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA

mParticle Announces Appointment of Reshma Saujani to Board of Directors

mParticle Announces Expansion into Asia Pacific and Japan

mParticle Launches Calculated Attributes

18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure

mParticle Expands C-Suite on Heels of $150 Million Series E Funding

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

Jack in the Box Selects mParticle to “Make Jack More CRAVED”

mParticle Launches New Data Planning Tools and Templates

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

MAX Burgers Serves Up mParticle as its Customer Data Platform

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements

mParticle Names Chee Chew as Chief Product Officer

mParticle and Zendesk Collaborate to Deliver Personalized Customer Service

mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors

mParticle achieves AWS Travel and Hospitality Competency status

mParticle launches open-source data validation tools

Extraordinary times: COVID-19

mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities

mParticle launches new features to help brands create ‘data flywheel’

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

mParticle releases next-generation customer data unification and orchestration capabilities

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

mParticle named one of Inc. magazine’s Best Workplaces for 2019

mParticle releases its next-generation Audience Builder

mParticle launches Data Master to help brands improve data quality

mParticle expands partnership with Facebook with event-level data integration

mParticle launches Partner Certification Program

OpenGDPR: Integrated GDPR compliance

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle closes additional $1.5 million to solve mobile data challenges

mParticle launches Roku support

mParticle expands into Europe, appoints leadership in the U.K.

Simplify mobile measurement with comScore and mParticle

mParticle raises $17.5 million In Series B funding

mParticle launches the next generation of its Customer Data Platform