Category

Press Releases

mParticle democratizes access to its enterprise grade customer data infrastructure product

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

May 19, 2022

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.

April 26, 2022

mParticle Rounds Out Executive Team with Three New Appointments

Leader in customer data infrastructure completes the executive team with new Chief People, Marketing, and Operations Officers.

April 19, 2022

James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences

UK's leading holiday villa specialist leverages first-party data to personalize travel experiences from booking to checkout.

April 11, 2022
channel-4-selects-mparticle

Channel 4 selects mParticle to accelerate digital growth

Customer Data Platform to drive data-driven decisions for UK's leading public media company.

April 04, 2022

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.

February 24, 2022

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.

February 24, 2022

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

Customer Data Platform to provide inspired experiences online and in store.

February 10, 2022

ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform

Newly minted unicorn leverages customer data to drive hyperscale growth.

January 25, 2022

mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA

Data Subject Rights Forwarding Feature Automates the Intensive and Error-Prone Task of Administering Data Deletion Requests.

December 16, 2021

mParticle Announces Appointment of Reshma Saujani to Board of Directors

Saujani's addition bolsters mParticle's position as a leader in developer-oriented customer data infrastructure.

December 14, 2021

mParticle Announces Expansion into Asia Pacific and Japan

Global Brands Select Leading CDP Provider to Accelerate Customer Data Strategies

December 08, 2021

mParticle Launches Calculated Attributes

mParticle Calculated Attributes will enable Product Managers and Marketers to quickly generate insights from customer data without tapping technical resources. Calcualted Attribes offer a no-code approach to customer data infrastructure, giving teams a single source of truth for customer insights.

December 07, 2021

18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure

#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty

December 02, 2021

mParticle Expands C-Suite on Heels of $150 Million Series E Funding

Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth

November 17, 2021

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.

November 08, 2021

Jack in the Box Selects mParticle to “Make Jack More CRAVED”

mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.

October 13, 2021

mParticle Launches New Data Planning Tools and Templates

Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.

October 12, 2021

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

MAX Burgers Serves Up mParticle as its Customer Data Platform

Popular Quick Service Restaurant to evolve personalization and improve customer experience.

September 16, 2021

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements

First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT

July 28, 2021

mParticle Names Chee Chew as Chief Product Officer

Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience

May 18, 2021

mParticle and Zendesk Collaborate to Deliver Personalized Customer Service

mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk

May 06, 2021

mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors

Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.

March 23, 2021

mParticle achieves AWS Travel and Hospitality Competency status

mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.

Abril McCloud – December 03, 2020

mParticle launches open-source data validation tools

Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.

Abril McCloud – May 13, 2020

Extraordinary times: COVID-19

Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.

Michael Katz – March 09, 2020

mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.

Abril McCloud – March 02, 2020

mParticle launches new features to help brands create ‘data flywheel’

New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.

January 29, 2020

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.

Sara Strope – November 07, 2019

mParticle releases next-generation customer data unification and orchestration capabilities

Latest launch introduces new APIs and platform features to improve data accuracy and control.

Richard Posluszny – July 17, 2019

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

Richard Posluszny – June 26, 2019

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.

Richard Posluszny – May 22, 2019

mParticle named one of Inc. magazine’s Best Workplaces for 2019

Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.

Richard Posluszny – May 17, 2019

mParticle announces Accelerator program to provide startups access to its enterprise-grade platform

New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.

Richard Posluszny – April 22, 2019

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

February 20, 2019

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

Richard Posluszny – January 30, 2019

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Nidhi Teerdhala – September 24, 2018

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.

Tricia Prashad – April 12, 2018

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

Tricia Prashad – September 20, 2017

mParticle launches Partner Certification Program

mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.

Tricia Prashad – June 20, 2017

mParticle closes additional $1.5 million to solve mobile data challenges

New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.

Michael Katz – October 09, 2014

mParticle launches Roku support

New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.

Team mParticle – February 07, 2017

mParticle expands into Europe, appoints leadership in the U.K.

Tim Norris Joins from Krux (Salesforce) to Lead EMEA Region for mParticle

Team mParticle – February 09, 2017

Simplify mobile measurement with comScore and mParticle

comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising

Team mParticle – January 30, 2017

mParticle raises $17.5 million In Series B funding

New Funding Led by Bain Capital Ventures to Fuel Cross-Channel Evolution; Company Set to Hit 4x Revenue Growth Year-Over-Year

Team mParticle – October 13, 2016

mParticle launches the next generation of its Customer Data Platform

NEW YORK CITY — mParticle, the only customer data platform built for mobile, today announced it has launched several new platform upgrades.

Michael Katz – December 01, 2015