mPulse Developer Digest February 2023

February 13, 2023
Hello ,
It’s February, and we’re approaching that time of winter where you might start dreaming about warmer and longer days. Although we may be in the doldrums weatherwise, at least Valentine's Day is right around the corner, and love is in the air. In that spirit, here are some items from the mParticle world and around the web that we know you’ll love.
CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses need to execute. Not all data pipelines need to be real-time, but when it comes to customer data powering modern customer experiences, real-time is a must. This article breaks down the capabilities required to support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Read here
What the heck is reverse ETL?
If you work with business teams that are trying to leverage customer data for marketing and product analytics, you’ve likely come across reverse ETL—the process of exporting data from the data warehouse for activation in downstream tools. This article breaks down what reverse ETL is and how it provides value for teams across the organization.
Read here
What is identity resolution and how does it work?
Building a 360-degree view of the customer is critical for personalizing the customer experience and supporting customer data privacy. Learn more about identity resolution, the process of unifying data from different sources and making it actionable for teams across the business.
Read here
If you want to keep up with developments, announcements, and new content from mParticle, keep an eye on our blog!
Here are some other articles from around the web that we found interesting this month:
Applying ML in Product Analytics, by Olga Berezovsky
Improving Meta’s global maps, by Jonah Adkins
Ownership and Borrowing in Rust – Data Engineering Gold Mine, by Daniel Beach
Stay up to date with all the latest mParticle updates through our changelog.

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