mPulse Newsletter February 2022

February 4th, 2022 
mParticle acquires Indicative to address data entropy
As teams scale, data quality can become a victim to growth and success across the org. We're extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
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New Reads
mParticle Women in Leadership: Karen Gallantry
Meet Higgs! mParticle's new brand character
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
Ideal customer profiles are no longer enough
ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform
An easier way to forward customer data to Snowflake for analysis and storage
Things we found interesting this month
Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone, across every device
An introduction to building your own MarTech stack
What is product adoption? How to increase adoption efficiently
Braze's 2022 Global Customer Engagement Review
The complete guide to Customer Data Platforms
New to Customer Data Platforms? Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy with our new and improved complete guide.
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