mPulse Newsletter February 2022

February 4th, 2022

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. We're extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

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New Reads

mParticle Women in Leadership: Karen Gallantry

Meet Higgs! mParticle's new brand character

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

Ideal customer profiles are no longer enough

ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform

An easier way to forward customer data to Snowflake for analysis and storage

Things we found interesting this month

Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone, across every device

An introduction to building your own MarTech stack

What is product adoption? How to increase adoption efficiently

Braze's 2022 Global Customer Engagement Review

The complete guide to Customer Data Platforms

New to Customer Data Platforms? Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy with our new and improved complete guide.

Download now