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mPulse Newsletter February 2022

 
 
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February 4th, 2022 
 
mParticle acquires Indicative to address data entropy
 
As teams scale, data quality can become a victim to growth and success across the org. We're extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
 
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New Reads
 
mParticle Women in Leadership: Karen Gallantry
 
Meet Higgs! mParticle's new brand character
 
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
 
Ideal customer profiles are no longer enough
 
ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform
 
An easier way to forward customer data to Snowflake for analysis and storage
 
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Things we found interesting this month
 
Microsoft to acquire Activision Blizzard to bring the joy and community of gaming to everyone, across every device
 
An introduction to building your own MarTech stack
 
What is product adoption? How to increase adoption efficiently
 
Braze's 2022 Global Customer Engagement Review
 
 
The complete guide to Customer Data Platforms
 
New to Customer Data Platforms? Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy with our new and improved complete guide.
 
 
 
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