The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.


Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data. 

You'll learn:

  • What CDPs are, and how you can differentiate between types of CDPs in market
  • How infrastructure CDPs empower teams across the organization (Engineering, Product, Marketing, C-level executives)
  • How infrastructure CDPs differ from other platforms (MDMs, DMPs, Data Warehouses)
  • How mParticle is being used as foundational data infrastructure by leading brands to deliver winning customer experiences

Latest from mParticle

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024
TVBS partners with mParticle


TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024


mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023


mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access