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Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data. 

You'll learn:

  • What CDPs are, and how you can differentiate between types of CDPs in market
  • How infrastructure CDPs empower teams across the organization (Engineering, Product, Marketing, C-level executives)
  • How infrastructure CDPs differ from other platforms (MDMs, DMPs, Data Warehouses)
  • How mParticle is being used as foundational data infrastructure by leading brands to deliver winning customer experiences

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