The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data.
- What CDPs are, and how you can differentiate between types of CDPs in market
- How infrastructure CDPs empower teams across the organization (Engineering, Product, Marketing, C-level executives)
- How infrastructure CDPs differ from other platforms (MDMs, DMPs, Data Warehouses)
- How mParticle is being used as foundational data infrastructure by leading brands to deliver winning customer experiences