Explore demoSign upContact us
Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data. 

You'll learn:

  • What CDPs are, and how you can differentiate between types of CDPs in market
  • How infrastructure CDPs empower teams across the organization (Engineering, Product, Marketing, C-level executives)
  • How infrastructure CDPs differ from other platforms (MDMs, DMPs, Data Warehouses)
  • How mParticle is being used as foundational data infrastructure by leading brands to deliver winning customer experiences

Download the guide

Please provide your work email and we'll send the guide directly to your inbox.

Latest from mParticle

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Company

G2 recognizes mParticle for exceptional customer support

November 09, 2023

Press Releases

mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem

October 11, 2023

Engineering

How we reduced our S3 spend by 65% with block-level compression

Sean Ryan – October 06, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access