The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Customer Data Platforms (CDPs) present a solution for teams that are frustrated with the limitations of their current data stack and are interested in empowering users with seamless access to high-quality customer data.
- What CDPs are, and how you can differentiate between types of CDPs in market
- How infrastructure CDPs empower teams across the organization (Engineering, Product, Marketing, C-level executives)
- How infrastructure CDPs differ from other platforms (MDMs, DMPs, Data Warehouses)
- How mParticle is being used as foundational data infrastructure by leading brands to deliver winning customer experiences
Latest from mParticle
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem