mPulse Newsletter March 2022

March 4th, 2022 
Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.
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New Reads
Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow
How to build a data-driven culture
mParticle Women in Leadership: Jillian Burnett
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday
Trade Republic, Europe’s largest savings platform, selects mParticle
How to choose the right foundation for your data stack
Introducing self-service setup for data warehouse sources with Indicative
Things we found interesting this month
Rise above the marketing technology quagmire
It’s not the size of your martech stack, it’s your range of use cases
Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year
Upcoming events and webinars
MAR 9: Women in MarTech (Webinar)
MAR 15: Building a real-time product recommendation engine with AWS and mParticle (Workshop)
MAR 23-24: Data Council Austin (Conference)
MAR 28: Topgolf with Airship, Branch, mParticle, & Radar (In-person event)
The complete guide to Customer Data Platforms
New to Customer Data Platforms? Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy with our new and improved complete guide.
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