Improve customer experience with real-time segmentation

Personalizing the right message for the right customer, at the right time, on the right screen is no easy task. That’s why leading brands, like Overstock and Airbnb rely on mParticle to create and maintain audiences across devices, platforms and tools.

In this tutorial, mParticle’s Senior Sales Engineer, Merritt Tidwell, will demo the mParticle platform and show you how it can be used to:

• Unify data across devices, design and send audience segments to Facebook, Google, ESPs, and 200+ other tools
• Design and execute test groups and maintain them in real-time
• Access a comprehensive data set and pull from a user’s lifetime history to build segments from previous years