Category

Webinars

[Live Webinar] Geeked and fired up: How to take your loyalty program to the next level

Geeked and fired up: How to take your loyalty program to the next level

We are bringing together Kevin Haag, Senior Director, Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM/ Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle, for a fireside chat focused on how to take your loyalty program to the next level by increasing personalization across the customer journey.

December 14, 2022
[Live Webinar] Level up your first-party data strategy

Level up your first-party data strategy with Meta + mParticle

We are bringing together Ruxanda Barba, Product Partnerships Manager at Meta, along with Justin Avioli, Solutions Engineer at mParticle, to learn best practices for unlocking the power of first-party data and improving event match quality to drive success.

December 07, 2022
Upleveling your customer data: data maturity and customer journeys

Upleveling your customer data: data maturity and customer journeys

Join Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet and Jonathan Senin, Senior Product Marketing Manager at mParticle for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.

August 26, 2022
[On Demand] Bringing AI to your Marketing Stack

Bringing AI to your marketing stack

Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.

August 03, 2022
[on-demand] Why the “modern data stack” isn't the answer — 5 leaders dive in

Why the “modern data stack” isn't the answer — 5 leaders dive in

Michael Katz, CEO and co-founder of mParticle, is joined by Lauren Balik, Principal and Owner of Upright Analytics, Chad Sanderson, Head of Product for Data Platform at Convoy, Ethan Aaron, Founder and CEO of Portable, and David Yaffe, Founder and CEO of Estuary, as they highlight how brands like Airbnb, Burger King, Venmo, and Overstock evaluate the technology they need to stay successful and deliver meaningful experiences to their customers.

July 15, 2022
Powering Game-Changing Experiences Ahead of a Cookieless World

Powering Game-Changing Experiences Ahead of a Cookieless World

Join us on July 19 for a webinar with mParticle and OneTrust on how to deliver trusted experiences using consented first-party data.

July 19, 2022

Women in MarTech | Part 2

Check out this powerful panel of women leaders from across the MarTech space who came together to share their experiences and expertise. In this recording, they chat about their personal story and hustles, current industry hot topics and trends, and some world-class customer experience practices.

It's Time to Turn Data Chaos into Order

It's Time to Turn Data Chaos into Order

Watch on-demand to learn how to solve customer data challenges and translate your customer data into business value.

May 27, 2022
Exploring Journeys: Your path to cross-channel customer experiences

Exploring Journeys: Your path to cross-channel customer experiences

Watch on-demand as the mParticle CEO and team share exciting news about our newest product, Journeys!

Join our on-demand demo with mParticle.

Learn to build powerful customer experiences with mParticle in our on-demand demo

Join our on-demand demo with mParticle. We walk through how businesses like yours can build powerful customer experiences with mParticle in this interactive demo experience. 

Democratizing customer data: Comparing the modern data stack and customer data platforms

Chris Sell, CEO and co-founder of Flywheel Software, and Michael Katz, CEO and co-founder of mParticle highlight how companies can evaluate and measure best-in-class solutions, and do more with your customer data.

mparticle-indicative-webinar

mParticle & Indicative: Accelerate your customer data strategy

Watch this fireside chat with Michael Katz, CEO and Founder of mParticle, Jeremy Levy, former CEO and co-founder of Indicative, and Chee Chew, Chief Product Officer to learn more about their joint strategic vision helping brands accelerate their time to data value.

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mParticle Education Series: Data and Competitive Advantage with Chee Chew

Watch Chee Chew, CPO of mParticle, share his learnings from working with data-centric businesses like Amazon.

data-planning

Realize the full benefit of customer data with our new Data Planning tools and templates

Learn how data planning mitigates bad data early by aligning key stakeholders, setting expectations, and managing inevitable changes to achieve better outcomes and scale your business.

October 11, 2021

mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.

October 06, 2021
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mParticle Education Series: How to build your first-party data strategy

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

October 28, 2020

Driving digital transformation in financial services

Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.

September 08, 2020
future of food and beverage

The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

August 19, 2020

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.

July 09, 2020
customer data platform linting

mParticle Linting: Real-time event feedback

mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.

July 01, 2020
data planning command line interface

Ensure proper event collection at run time

With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.

June 12, 2020
data quality developer tools

Data quality management for developers

Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.

May 13, 2020

Live Customer Data Platform Demo and Q&A

Heard about CDPs before, but still yet to see how they work or what you can do with them?

April 13, 2020

Online and offline personalization strategies

Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.

March 20, 2020
Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

February 20, 2020
location based marketing

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

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Powering audience segmentation with mParticle

Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.

October 22, 2019
Media SDK webinar on demand by mParticle

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

October 29, 2019
facebook-marketing-program

Inside GOAT's full-funnel growth strategy

Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.

July 18, 2019

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

May 17, 2019
real-time-segmentation

Improve customer experience with real-time segmentation

Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.

April 24, 2019
mparticle-mobile-data-single-customer-view

Unify customer data to a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

March 01, 2019
omnichannel-on-demand-demo

Build contextual, cross-channel experiences

Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.

March 01, 2019
customer journeys criteo

How to create unforgettable customer journeys

Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.

February 25, 2019

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.

February 26, 2019
Webinar on demand graphic.

Data management for omnichannel retail brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a Customer Data Platform (CDP).

February 01, 2019
data ownership

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

December 20, 2018
b2c data management webinar

How customer-obsessed brands manage data

In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.

November 09, 2018

Know your customers through data and experimentation

Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.

October 17, 2018
Clearbit and mParticle Webinar on Demand

Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey

Learn how to get your data ready for predictive personalization in this on-demand webinar.

Abril McCloud – August 13, 2018
overstock personalization

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

cdp gdpr

Support GDPR compliance with a CDP

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Alexandra Maguire – December 12, 2017

Webinar: Best practices—Implementing a CDP

Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.

June 05, 2018

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

Jessica Lindsay – August 30, 2016

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016