Calculated Attributes use case guide
Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.
![calculated-attributes](https://images.prismic.io/mparticle/e71f0c26-9e60-44eb-847e-976b8dc5f431_Tagged+BlogResourcesNews+Image+%402x.png?auto=compress%2Cformat&rect=0%2C1%2C1465%2C822&w=1230&h=690&fit=max)
Calculated Attributes (CAs) helps brands quickly generate insights from their customer data without technical resources.
In this guide, you’ll learn:
- How to create Calculated Attributes, like Average Order Value or Category Affinity
- About different kinds of possible calculations, like Aggregation or Occurrence
- How CAs can power personalized experiences in retail, media, travel and more