GuidesDecember 06, 2021

Calculated Attributes use case guide

Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.

calculated-attributes

Calculated Attributes (CAs) helps brands quickly generate insights from their customer data without technical resources. 

In this guide, you’ll learn:

  • How to create Calculated Attributes, like Average Order Value or Category Affinity
  • About different kinds of possible calculations, like Aggregation or Occurrence
  • How CAs can power personalized experiences in retail, media, travel and more

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