GuidesDecember 06, 2021

Calculated Attributes use case guide

Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.


Calculated Attributes (CAs) helps brands quickly generate insights from their customer data without technical resources. 

In this guide, you’ll learn:

  • How to create Calculated Attributes, like Average Order Value or Category Affinity
  • About different kinds of possible calculations, like Aggregation or Occurrence
  • How CAs can power personalized experiences in retail, media, travel and more

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