Category

Guides

Data Plan Builder

The Customer Data Platform Buying Guide

The Customer Data Platform Buying Guide

calculated-attributes

Calculated Attributes use case guide

complete guide to cdps for engineers

The complete guide to Customer Data Platforms for engineers

customer data platform for engineers

Email learning journey: An introduction to CDPs for engineers

complete-guide-to-customer-data-platforms

The complete guide to Customer Data Platforms

customer data infrastructure

Generic data infrastructure isn’t enough

split-integration-development

Clarify customer journeys Split and mParticle

digital in store marketing

Digital in-store marketing with Profile API

retail personalization

Retail personalization with Profile API

personalization in customer service

Win back at-risk customers

Customer Data Platform Use Case Guide: Media

real time marketing

Real time, real results

dmp ccpa

New eBook: Does your DMP spark joy?

Use Optimizely with mParticle to empower marketing and product teams.

Improve customer experiences with A/B testing

The Straight Talk on CDPs

Improve your mobile retargeting with Aarki

manage compliance

Manage user consent with OneTrust

Infographic: Qualitative analytics from AppSee

Connect mobile and web data to Adobe Analytics

build-your-customer-data-platform-roadmap-mparticle-guide

CDP use case guide

The complete guide to Customer Data Platforms

cdp-vendors

The CDP Vendor Comparison Tool

gdpr ccpa

Prepare for GDPR with a CDP

Infographic: How GDPR will impact customer data usage

The retailer's guide to winning in the mobile moment

new crm

The new consumer marketing: It’s personal.