Support GDPR compliance with a CDP

A customer data platform (CDP) can provide brands with enterprise-level security capabilities to control access to customer data and automate opt-in and opt-out preferences. With the GDPR enforcement deadline quickly approaching, brands need to understand what they need to do to become compliant or else risk penalties totaling up to 4% of global revenue.

• The new personal data rules placed by GDPR
• How a CDP can facilitate GDPR compliance
• What to look for in a CDP for GDPR

• David Raab, founder, CDP Institute
• Tim Norris, head of EMEA, mParticle
• Ben Hoxie, director of Product Management, mParticle