GuidesOctober 30, 2018

CDP use case guide

Get beyond the hype by defining what you need from a customer data platform (CDP) and why.


Use cases are an important part of any technology purchase, but they are especially important when it involves an emerging technology like a customer data platform. Grounding your customer data platform (CDP) selection and roadmap around 5-10 lighthouse use cases will help you galvanize key stakeholder groups, hone vendor selection criteria, and ensure you’re able to deliver quick wins back to the organization.

Download this guide and accompanying worksheet to learn how a CDP can help your company:

  • Manage data more efficiently
  • Enhance customer insights
  • Activate data across channels and devices
  • Fuel predictive personalization
  • And more!

Click here to download the guide immediately.

Latest from mParticle

See all insights
mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

The new mParticle featured image thumbnail


Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance