WebinarsNovember 09, 2018

How customer-obsessed brands manage data

In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.

b2c data management webinar

For most companies, customer satisfaction has flatlined; for as many as 30% it’s declining. More than half of CMOs aren’t able to measure ROI across channels. 80% of companies will fail to meet the data protection standards set forth by GDPR. These are all symptoms of a deeper problem: companies’ customer data strategies and operations haven’t kept up with the customers’ journey, or their expectations.

And yet, research suggests that a small number of B2C brands — many of them mParticle customers — are able to delight customers at every interaction, measure marketing holistically, and safeguard consumer data to the highest degree. How do they succeed where others have failed?

Hosted by:

  • mParticle CMO, David Spitz
  • mParticle's Head of Solutions Engineering, Justin McManus

Watch this webinar to:

  • Get a round up of the latest research and insights on what separates the customer data strategies of customer experience leaders from laggards;
  • Learn how customer experience leaders in retail, travel, hospitality, and more developed the vision, mission, strategy, and core design principles of their approach;
  • Gain access to mParticle's library of tools to help you hone your customer data strategy, align stakeholders around key use cases, and build the proper foundations for success.

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