How Drybar is powering exceptional customer experiences with data & location context
Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers personalized, omni-channel experiences that keep pace with their customers’ needs.
Today, the bar for consumer preferences is sky high and being raised more rapidly than ever before. 72% of customers expect brands to know their user engagement history regardless of what method of communication they used, and 42% of consumers get annoyed when an experience is not personalized.
With this challenge in mind, Drybar—one of the largest and most innovative retail beauty brands in the US—has found success leveraging data and location context to create exceptional customer experiences that extend beyond the salons’ walls.