Democratizing customer data: Comparing the modern data stack and customer data platforms

Chris Sell, CEO and co-founder of Flywheel Software, and Michael Katz, CEO and co-founder of mParticle highlight how companies can evaluate and measure best-in-class solutions, and do more with your customer data.

As companies continue to be more data driven, organizations are met with a multitude of solutions to best store and activate their customer data. Chris Sell, CEO and co-founder of Flywheel Software, and Michael Katz, CEO and co-founder of mParticle highlight how companies can evaluate and measure best-in-class solutions, and do more with your customer data.

In this webinar, our speakers discuss:

  • The state of CDPs and Modern Data Stack ecosystem
  • How companies are integrating their Modern Data Stack with CDPs to drive growth
  • How CDPs and Modern Data Stack complement each other and differ in customer experience capabilities 

Speaker: Chris Sell, CEO and co-founder, Flywheel Software

Chris is a co-founder of Flywheel Software. He started his career in college creating web and mobile applications and entering local entrepreneurship competitions and pitching them to anyone who would listen. He is a self taught web application engineer. Chris started his career at Google in Silicon Valley where he worked on the Google Ads team on how to create a customer journey for millions of small business customers at scale. At Google, Chris pursued 20% projects with Google[x] to help put together the Solve for [x] web portal for pursuing Moonshot thinking. In 2013, Chris left Google to lead Product at a startup called URX, a Google Ventures and Accel backed startup that sold to Pinterest in 2015. URX helped millions of mobile app users discover the content within other mobile apps through deeplinking. Since then Chris has been focused on building data oriented software products in the Cloud. After seeing companies begin to shift their customer data to Cloud Data Warehouses, Chris realized there would be an opportunity to help companies responsibly “Activate” this data for use in their business and decided to start Flywheel to help propel this trend forward. As with anything, Chris believes a slow, steady, focus yields outsized results and hence named the company “Flywheel” with his Co-Founder David. Chris lives in “Sweet home Chicago” with his dog, cat, and his Partner of 15 years.

Speaker: Michael Katz, co-founder & CEO of mParticle
Michael Katz is the co-founder and CEO of mParticle, a customer data infrastructure company. Along with his brother Andrew, he created mParticle to help make business personal.Prior to founding mParticle, Katz co-founded and was the CEO of interclick, an advertising technology company, where he led the company through its purchase by Yahoo! for $270 million in 2011. After interclick was acquired, he continued on as the vice president of optimization & analytics. Prior, Michael began his career as an analyst at Accenture and ZEFER. He attended Syracuse University and received degrees in Economics and Finance. He is an advocate for animal wellbeing and you can find him volunteering at the Southampton Animal Shelter. Katz lives in Manhattan, and splits time between NYC and Southampton.

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