The complete guide to Customer Data Platforms for engineers

What the hell is a CDP, and why should developers care about them?

Every new vendor integration in your codebase means an increase in app size, a decrease in performance, and a flood of requests to collect and ship data to marketing and product teams. 

It’s not sustainable to continue sacrificing core engineering initiatives so that you can spend time wrangling data across disparate systems.

Read our free complete guide to Customer Data Platforms for engineering to learn:

  • What CDPs are, and how they help developers save time
  • How to distinguish between the different types of CDPs on the market
  • How leading engineering teams are leveraging CDPs today

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