Automate data privacy
Balance personalization with data privacy
Customers are sensitive to companies collecting their data, and yet they expect personalized experiences. To earn their trust, you must vigorously protect the use of their data as you deliver these contextualized experiences, while also staying ahead of the ever-evolving privacy laws. mParticle helps you support your customers’ personal data preferences and comply with GDPR and CCPA / CPRA.
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See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.
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