Collect and connect Facebook data with mParticle

Activating this integration will enable Facebook to perform ad tracking and attribution for your Facebook campaigns, by causing mParticle to forward app event data to Facebook.

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PlatformiOS, Android, Unity iOS, Unity Android, Mobile Web, tvOS, Out of Band


Minimum mParticle SDK Version
Unity iOS2.10.0
Unity Android1.9.0
Mobile Web0.0
Out of Band0.0
Data Types
Custom Event
Application State Transition
Screen View
Commerce Event
Session Start
Session End
User IDs
Facebook ID
Email Address
Device IDs
Android Device ID
Available Configurations Added
OutputEvents, Audience


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Personalize the Customer Journey

Stream real-time, actionable data to Facebook to increase conversion and engagement rates

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Measure and Optimize Campaigns

Send relevant conversion event data to Facebook for attribution and analysis of cross-channel spend

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Send Data Immediately

Send data from mobile apps, web pages and more to Facebook without any custom development required

Get started today

Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.

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