Integrations
Collect and connect Facebook data with mParticle
Activating this integration will enable Facebook to perform ad tracking and attribution for your Facebook campaigns, by causing mParticle to forward app event data to Facebook.
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Supports
Minimum mParticle SDK Version
iOS2.10.0
Android1.9.0
Unity iOS2.10.0
Unity Android1.9.0
Mobile Web0.0
tvOS0.0
Out of Band0.0
Roku0.0
Alexa0.0
SmartTV0.0
FireTV0.0
Xbox0.0
Data Types
Custom Event
Application State Transition
Screen View
Commerce Event
Session Start
Session End
User IDs
Facebook ID
Email Address
Device IDs
Android Device ID
iOS IDFV
Available Configurations Added
OutputEvents, Audience
Benefits
Personalize the Customer Journey
Stream real-time, actionable data to Facebook to increase conversion and engagement rates
Measure and Optimize Campaigns
Send relevant conversion event data to Facebook for attribution and analysis of cross-channel spend
Send Data Immediately
Send data from mobile apps, web pages and more to Facebook without any custom development required
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Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.
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