What’s new at mParticle, August 2018

Foursquare

Foursquare's location technology helps companies understand people, places, and time to power location-based experiences. With over 12 billion check-ins and 3 billion place visits measured per month, they know where consumers are, where they’ve been, and where they’re headed next.

Our latest integration with Foursquare’s Pilgrim SDK, which monitors location in the background, allows brands to ingest location data from Foursquare and attach it to a user profile. Marketers can then use AudienceSync to create audiences for proximity-based campaigns that trigger personalized messages when a user arrives at or leaves a certain location.

Google Marketing Platform

Google Marketing Platform (GMP) is a unified advertising and analytics platform that enables marketing teams to plan, buy, measure, and optimize digital media and customer experiences, all in one place. GMP brings together the power of DoubleClick Digital Marketing and Google Analytics 360 Suite to help brands deliver more relevant and effective ads, while maintaining customers’ privacy and providing users with complete control over their data.

Our latest integration with Google Marketing Platform makes it simple for advertisers to reach the right audience with display, video, and search ads. Once the GMP cookie sync integration is enabled, mParticle captures Google User IDs for web users, when available, to create web-based audiences. These ID-based audiences can then be synced with Google to deliver targeted ads to the right people.