Tag

mParticle integrations

mparticle-aws

Press Releases

mParticle Announces Support for AWS for Advertising & Marketing Initiative

We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.

November 30, 2022

mParticle Product

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.

Joey Colvin – November 15, 2022

mParticle Product

Supercharge your SMS campaigns with the mParticle Attentive integration

By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.

Joey Colvin – November 10, 2022
google-tag-manager

Growth

How does Google Tag Manager work?

Learn more about the benefits of Google Tag Manager and how it compares to other solutions on the market.

October 18, 2022
how-does-azure-work

Engineering

How does Azure work? An explanation of Microsoft’s cloud platform

Learn more about cloud platform Microsoft Azure and how it fits into your data infrastructure.

September 27, 2022
snowflake

Engineering

How does Snowflake work? A simple explanation of the popular data warehouse

Learn more about what Snowflake is and how it fits into your data stack.

September 27, 2022

mParticle Product

Accelerate your GA4 migration with the mParticle GA4 integration

Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.

Joey Colvin – July 19, 2022
journey builder

mParticle Product

Transform your customer journey management with mParticle Journey Builder

Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.

Adam Dorsey – October 27, 2022
mparticle-google-enhanced-conversions

mParticle Product

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.

Joey Colvin – May 24, 2022

Company

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

January 12, 2022
mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021

Engineering

How to use a CDP with your data warehouse

Data warehouses and CDPs are two pillars of the modern data stack. Recently, a perception has emerged that companies need to choose one system or the other as a “source of truth” for their data. This article poses a counter perspective, and demonstrates how when used together, a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.

Sean Ryan – December 10, 2021
mparticle-yahoo-integration

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020
mparticle-data-integrations

Engineering

Everything you need to know about data integrations

Data integrations are ubiquitous throughout the SaaS ecosystem. But not all data integrations are created equal. This article walks through the different types of integrations commonly available and provides tips on how to choose the right integration types for your use cases.

Joey Colvin – September 02, 2021
align-with-apple-att

mParticle Product

Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021

mParticle Product

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.

Jefferson Haw – July 28, 2021
mparticle-shopify-integration

mParticle Product

Simplify eCommerce Data Management with mParticle’s Shopify Integration

More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.

James Fang – July 15, 2021
mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.

Kale Bogdanovs – May 06, 2021
covid 19 financial services

Growth

COVID's impact on the financial services industry

In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.

Joey Colvin – November 24, 2020
open source developer tools

mParticle Product

Introducing Developer Tools: Linting and CLI

Announcing the beta release of two new open-source data validations tools for developers: CLI and Linting. Learn how these Customer Data Platform open source developer tools can help you ensure proper event collection at run time and introduce instant data quality protection into your integrated development environments (IDE).

Shabih Syed – May 13, 2020
sessionm loyalty

mParticle Product

Drive loyalty with mParticle and SessionM

With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.

Kale Bogdanovs – April 23, 2020

Growth

LTR 19: Conference recap

Your review on the key announcements and discussions from Braze's LTR 2019.

Joey Colvin – November 12, 2019

Growth

Amplify 19: Conference Recap

Your digest on the themes and announcements from Amplitude's annual product conference.

Joey Colvin – October 15, 2019
mParticle and Responsys logos separated by a green arrow pointing to the right.

mParticle Product

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

Haarthi Sadasivam – September 25, 2019

Integrations

What’s new at mParticle, December 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in December 2018:

Tricia Prashad – December 17, 2018
mobile tagging

Engineering

Cognetik and mParticle: Simplify mobile tags

Learn how using Cognetik and mParticle can help you simplify mobile tagging and reduce vendor overhead.

Matt Alexander – December 19, 2018
Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Tricia Prashad – November 19, 2018

mParticle Product

What’s new at mParticle, November 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:

Tricia Prashad – November 15, 2018
Taplytics, OneTrust, and Appsee are new integration partners with mParticle

mParticle Product

What’s new at mParticle, October 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:

Tricia Prashad – October 17, 2018

Press Releases

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Nidhi Teerdhala – September 24, 2018

mParticle Product

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

Nidhi Teerdhala – September 24, 2018
mParticle adds integrations with Bluecore, Signal, and ConversionLogic in September 2018.

mParticle Product

What’s new at mParticle, September 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:

Tricia Prashad – September 19, 2018
mParticle Integration Updates for Google Marketing Platform and Foursquare

mParticle Product

What’s new at mParticle, August 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:

Tricia Prashad – August 22, 2018
mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

mParticle Product

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

Tricia Prashad – July 20, 2018
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

mParticle Product

Improve targeting with Google Customer Match

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.

Tricia Prashad – June 27, 2018
mParticle adds integrations with TreSEnsa, Simplaex, and Dynamic Yield in June 2018

mParticle Product

What’s new at mParticle, June 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.

Tricia Prashad – June 21, 2018
mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

mParticle Product

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

Tricia Prashad – May 18, 2018

mParticle Product

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Media Coverage

Drawbridge and mParticle announce partnership

Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.

mParticle Product

Announcing our new integration with Salesforce Marketing Cloud

Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).

Tricia Prashad – August 29, 2017

mParticle Product

Create better product experiences with machine learning powered by Attractor and mParticle

mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.

Tricia Prashad – December 13, 2017

mParticle Product

Branch partnership

Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…

Tricia Prashad – August 24, 2017
mParticle adds integration partners Narrative, Criteo and SambaTV in April 2018

Integrations

What’s new at mParticle, April 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. These are the integrations we added in April 2018.

Tricia Prashad – April 16, 2018

mParticle Product

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Tricia Prashad – October 26, 2017

mParticle Product

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Tricia Prashad – October 31, 2017

mParticle Product

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

mParticle Product

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Tricia Prashad – October 03, 2017

mParticle Product

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017

mParticle Product

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Tricia Prashad – September 19, 2017

mParticle Product

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Tricia Prashad – August 08, 2017

mParticle Product

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Tricia Prashad – August 09, 2017
mParticle adds integration partners Monetate, Amazon Kinesis Firehose, StartApp, and Branch in Febuary 2018

mParticle Product

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Tricia Prashad – February 21, 2018

Company

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

Tricia Prashad – August 16, 2017

Company

What’s new at mParticle, January 2018

A roundup of what we've released in the last month.

Tricia Prashad – January 30, 2018

mParticle Product

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

Tricia Prashad – August 02, 2017

mParticle Product

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Tricia Prashad – August 21, 2017

mParticle Product

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

Tricia Prashad – August 07, 2017

mParticle Product

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Tricia Prashad – November 01, 2017

mParticle Product

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Tricia Prashad – October 18, 2017

mParticle Product

Partner Spotlight: POSSIBLE Mobile

Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile

Tricia Prashad – October 05, 2017

mParticle Product

Urban Airship partnership

With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.

Tricia Prashad – August 30, 2017

mParticle Product

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

Tricia Prashad – September 21, 2017

mParticle Product

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

Tricia Prashad – September 13, 2017
Cross-device and platform identity management is made easy with IDSync

mParticle Product

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Rashel Shehata – September 20, 2017

mParticle Product

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Tricia Prashad – October 25, 2017

mParticle Product

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Tricia Prashad – September 27, 2017

mParticle Product

Announcing our integration with Google Cloud Storage

 The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.

Tricia Prashad – June 27, 2017
Customer Data Platform ROI: Strategic Value

Growth

CDP ROI: Strategic value

This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

David Spitz – March 13, 2018
Power identity-based marketing with AudienceSync from mParticle

mParticle Product

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Abril McCloud – September 21, 2017

mParticle Product

Braze partnership

Tricia Prashad – July 10, 2017

mParticle Product

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Tricia Prashad – July 28, 2017

mParticle Product

Salesforce partnership

Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience

Tricia Prashad – November 15, 2017

mParticle Product

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Tricia Prashad – January 10, 2018

mParticle Product

Mixpanel partnership

Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.

Tricia Prashad – October 10, 2017

mParticle Product

Our latest Feeds integration with SendGrid is now live

Tricia Prashad – May 04, 2017

mParticle Product

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017

mParticle Product

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Tricia Prashad – June 07, 2017

Engineering

Make the right mobile architecture decisions

David Spitz – August 30, 2016

mParticle Product

Announcing our Feeds integration with Salesforce Marketing Cloud!

We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…

Tricia Prashad – May 16, 2017

mParticle Product

Inbound and outbound API enhancements

mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.

Kale Bogdanovs – May 08, 2017

mParticle Product

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Adam Biehler – June 22, 2016

mParticle Product

Product Update – Services Page Redesign

As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.

Amy Johannigman – September 03, 2015

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Coby Berman – August 12, 2015

Engineering

Instrument your mobile app with Swift and mParticle

Learn how to instrument your app with Swift using the mParticle SDK.

Dalmo Cirne – March 30, 2015

mParticle Product

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

mParticle Product

Announcing our Amazon Mobile Analytics integration

We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.

Lori Magyar – March 19, 2015

mParticle Product

Announcing our Millennial Media, Google Ads, and AppLift integrations

We are excited to announce several new integrations that are now live!

Shana Pilewski – October 07, 2015