Transform your customer journey management with mParticle Journey Builder
Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.
Your data warehouse is your source of truth. Here’s why you still need a Customer Data Platform
Data warehouses and CDPs are two pillars of the modern data stack. Recently, a perception has emerged that companies need to choose one system or the other as a “source of truth” for their data. This article poses a counter perspective, and demonstrates how when used together, a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.
Power first-party advertising with mParticle's Yahoo! integration
Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.
Everything you need to know about data integrations
Data integrations are ubiquitous throughout the SaaS ecosystem. But not all data integrations are created equal. This article walks through the different types of integrations commonly available and provides tips on how to choose the right integration types for your use cases.
Aligning with Apple’s AppTracking Transparency Requirements
We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.
Simplify eCommerce Data Management with mParticle’s Shopify Integration
More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.
Personalize Support with mParticle and Zendesk
You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.
COVID's impact on the financial services industry
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
Introducing Developer Tools: Linting and CLI
Announcing the beta release of two new open-source data validations tools for developers: CLI and Linting. Learn how these Customer Data Platform open source developer tools can help you ensure proper event collection at run time and introduce instant data quality protection into your integrated development environments (IDE).
Drive loyalty with mParticle and SessionM
With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.
LTR 19: Conference recap
Your review on the key announcements and discussions from Braze's LTR 2019.
Amplify 19: Conference Recap
Your digest on the themes and announcements from Amplitude's annual product conference.
Create personalized campaigns with Responsys
Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.
What’s new at mParticle, December 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in December 2018:
Cognetik and mParticle: Simplify mobile tags
Learn how using Cognetik and mParticle can help you simplify mobile tagging and reduce vendor overhead.
Experiment across the customer journey
mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.
What’s new at mParticle, November 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:
What’s new at mParticle, October 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:
mParticle expands partnership with Facebook with event-level data integration
mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.
mParticle deepens Facebook integration
We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.
What’s new at mParticle, September 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:
What’s new at mParticle, August 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:
What’s new at mParticle, July 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.
Improve targeting with Google Customer Match
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
What’s new at mParticle, May 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
Drawbridge and mParticle announce partnership
Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.
mParticle announces partnership with product analytics provider Amplitude.
Zendesk is a customer service platform designed to create better customer relationships.
Partner Spotlight: Criteo
Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…
Connect Applsflyer and mParticle for a full understanding of your customer journey.
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.
Improve Snapchat campaign measurement
Improve your campaign measurement by integrating mParticle and Snapchat.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Urban Airship partnership
With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
Announcing our integration with Google Cloud Storage
The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.
What’s new at mParticle, April 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. These are the integrations we added in April 2018.
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.
Partner Spotlight: POSSIBLE Mobile
Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
Announcing our Feeds integration with Radar
The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.
Inbound and outbound API enhancements
mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.
Announcing our integration with ironSource
We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…
Introducing support for React Native
We are excited to announce that mParticle now supports React Native on Android and iOS!
Announcing our Feeds integration with Salesforce Marketing Cloud!
We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…
Announcing our Amazon Mobile Analytics integration
We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.
Announcing our Millennial Media, Google Ads, and AppLift integrations
We are excited to announce several new integrations that are now live!
Product Update – Services Page Redesign
As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.
The problem with app updates: Communication breakdown
While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.
Instrument your mobile app with Swift and mParticle
Learn how to instrument your app with Swift using the mParticle SDK.