Build customer trust with the mParticle Didomi integration
Incorporate user consent and preference data with 360-degree customer profiles in mParticle without writing a line of code.
Turn customer journey insights into action with Indicative Segment Activation
Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.
mParticle releases enhanced support for Unified ID 2.0 (UID2)
Brands can now easily retrieve, store, and activate the UID2 to The Trade Desk and more than 100+ other activation partners.
Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration
By powering Regal’s best-in-class phone and SMS capabilities with real-time customer data from mParticle, B2C sales teams can personalize their outreach and convert 3x higher than traditional marketing channels.
Power personalized omni-channel promotions in Voucherify with customer insights in mParticle
By connecting mParticle with Voucherify, brands are able to use the most relevant customer data to build and optimize promotional campaigns in real time.
It’s time to rethink CDP pricing
In today’s unpredictable economic climate, traditional CDP pricing can be inflexible for marketing and data teams. Let’s explore the mechanics of several popular CDP pricing models, and discuss the pros and cons of each approach.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Increase user engagement by 2.5x with the mParticle Livelike integration
LiveLike’s interactive widgets, live chats, and loyalty programs can now be powered by the comprehensive consumer profile available in mParticle.
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Learn more about mParticle Lifetime Profiles for Audiences and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.
Supercharge your SMS campaigns with the mParticle Attentive integration
By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Event Connection Health delivers enhanced visibility, control, and adaptability for developers
Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.
mParticle’s security posture protects client data from ever-evolving threats
Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.
All mParticle customers can now try Indicative for free
mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.
mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
An inside look in mParticle Journeys roadmap themes and initiatives
In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.
Accelerate your GA4 migration with the mParticle GA4 integration
Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.
Get instant insights into your first-party data set with mParticle Audience Estimator
It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.
Turn data privacy into a competitive advantage with mParticle
The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.
Transform your customer journey management with mParticle Journey Builder
Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Data Subject Erasure Requests, made easy
Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.
mParticle acquires Indicative to address data entropy
As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.
Power first-party advertising with mParticle's Yahoo! integration
Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.
Aligning with Apple’s AppTracking Transparency Requirements
We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.
Part 2: Integrate your Shopify eCommerce Store with mParticle
In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.
Simplify eCommerce Data Management with mParticle’s Shopify Integration
More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.
Introducing the new Certified Solutions Partner Program (beta)
Today, mParticle is excited to announce the beta launch of our new Certified Solutions Partner Program and portal, where partners can access certification tracks and educational materials, create co-branded sales and marketing collateral, refer opportunities, and request co-marketing activities, as well as earn and redeem Partner Growth Funds.
Personalize Support with mParticle and Zendesk
You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.
Smartype Custom Receivers
mParticle’s Smartype is an open-source tool that delivers data quality benefits to any engineering team, whether or not you’re working with an mParticle Data Plan. Here, we’ll review how to automatically generate typesafe libraries with Smartype, and learn how Smartype can send user events to any third-party database or library.
Get ready for Apple’s App Tracking Transparency Framework
This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.
How to harness the power of a CDP for machine learning: Part 3
Learn how you can activate machine learning insights across analytics and customer engagement platforms in part three of this three-part series.
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Bad data leads to bad decisions, but most teams are unable to address their data quality problems proactively in real time. Today, we are excited to announce Block Data, a new early access feature that helps teams automatically identify and drop unplanned data before it’s forwarded downstream, review and quarantine suspected bad data for investigation, and replay quarantined data once it’s been inspected and modified.
Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.
Introducing Developer Tools: Linting and CLI
Announcing the beta release of two new open-source data validations tools for developers: CLI and Linting. Learn how these Customer Data Platform open source developer tools can help you ensure proper event collection at run time and introduce instant data quality protection into your integrated development environments (IDE).
Drive loyalty with mParticle and SessionM
With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.
Target with precision with Amazon Advertising
With the new Amazon Advertising integration, marketers can target advertising on Amazon properties and across the web, with audiences based on reliable first-party customer data.
Introducing Data Localization from mParticle
mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.
CCPA Compliance with mParticle
Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).
mParticle LiveRamp for Targeting
mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.
Empower your team with better access to data
Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.
Data Master 2.0: Create a data flywheel
Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.
Data Master 2.0: Ensure data quality
New Data Master features, now in Early Access, provide teams with an easy way to stop bad data at the source with data frameworks, data validation, and data quality enforcement.
Connect your Looker Data Actions to mParticle
Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.
Activity Overview and new Audience features
The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.
Data is a team sport: Q4 feature announcements
Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.
Measure video performance with Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
Real-time event processing with Kafka
Learn how mParticle's Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.
Create personalized campaigns with Responsys
Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.
User Aliasing API: Clarify customer journeys
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Google Tag Manager: Scalable web and mobile tag management
The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.
Support for self-hosting and module bundler
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.
Load data to Snowflake data warehouse
Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.
Introducing the Profile API for hyper-personalization at scale
Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.
Introducing Data Master Advanced Search
The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.
Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
Data Master: Great data, easier than ever.
Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.
Experiment across the customer journey
mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.
What’s new at mParticle, November 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:
What’s new at mParticle, October 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:
mParticle deepens Facebook integration
We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.
What’s new at mParticle, September 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:
What’s new at mParticle, August 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:
Gain visibility into how customers engage with iOS App Extensions
Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.
What’s new at mParticle, July 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.
Improve targeting with Google Customer Match
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.
What’s new at mParticle, June 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.
What’s new at mParticle, May 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
Expanded data collection with native Xbox SDK
mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.
mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.
mParticle announces industry-first GDPR compliance capabilities
New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking
Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.
Zendesk is a customer service platform designed to create better customer relationships.
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Connect Applsflyer and mParticle for a full understanding of your customer journey.
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.
Improve Snapchat campaign measurement
Improve your campaign measurement by integrating mParticle and Snapchat.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.