Category

mParticle Product

mparticle-didomi-integration

Build customer trust with the mParticle Didomi integration

Incorporate user consent and preference data with 360-degree customer profiles in mParticle without writing a line of code.

August 18, 2023
customer-journey-insights

Turn customer journey insights into action with Indicative Segment Activation

Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.

James Fang – August 11, 2023
mparticle-uid

mParticle releases enhanced support for Unified ID 2.0 (UID2)

Brands can now easily retrieve, store, and activate the UID2 to The Trade Desk and more than 100+ other activation partners.

Manikanth Vedma – August 08, 2023
mparticle-regal-integration

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

By powering Regal’s best-in-class phone and SMS capabilities with real-time customer data from mParticle, B2C sales teams can personalize their outreach and convert 3x higher than traditional marketing channels.

August 02, 2023
mparticle-voucherify-integration

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

By connecting mParticle with Voucherify, brands are able to use the most relevant customer data to build and optimize promotional campaigns in real time.

July 20, 2023

It’s time to rethink CDP pricing

In today’s unpredictable economic climate, traditional CDP pricing can be inflexible for marketing and data teams. Let’s explore the mechanics of several popular CDP pricing models, and discuss the pros and cons of each approach.

Sean Ryan – July 06, 2023
mparticle-paytronix-integration

Get more value out of your loyalty data with the mParticle Paytronix integration

The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.

March 20, 2023
mparticle-livelike-integration

Increase user engagement by 2.5x with the mParticle Livelike integration

LiveLike’s interactive widgets, live chats, and loyalty programs can now be powered by the comprehensive consumer profile available in mParticle.

February 15, 2023
mparticle-punchh-integration

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.

Joey Colvin – November 15, 2022
mparticle-lifetime-profiles-audiences

Four ways to drive retention with mParticle Lifetime Profiles for Audiences

Learn more about mParticle Lifetime Profiles for Audiences and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.

Jonathan Senin – November 15, 2022
mparticle-attentive-integration

Supercharge your SMS campaigns with the mParticle Attentive integration

By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.

Joey Colvin – November 10, 2022

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.

Sean Ryan – November 03, 2022

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.

October 06, 2022

mParticle’s security posture protects client data from ever-evolving threats

Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.

Sean Ryan – September 08, 2022
indicative-free-trial

All mParticle customers can now try Indicative for free

mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.

Sean Ryan – August 26, 2022

mParticle acquires Vidora, AI personalization platform for customer data

Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.

James Fang – August 03, 2022
mparticle-journeys-roadmap

An inside look in mParticle Journeys roadmap themes and initiatives

In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.

Jonathan Senin – July 29, 2022
mparticle-ga4-integration

Accelerate your GA4 migration with the mParticle GA4 integration

Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.

Joey Colvin – July 19, 2022
audience-estimator

Get instant insights into your first-party data set with mParticle Audience Estimator

It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.

Jonathan Senin – July 07, 2022

Turn data privacy into a competitive advantage with mParticle

The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.

Sean Ryan – July 01, 2022
journey builder

Transform your customer journey management with mParticle Journey Builder

Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.

Adam Dorsey – October 27, 2022
mparticle-google-enhanced-conversions

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.

Joey Colvin – May 24, 2022

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.

May 11, 2022

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
mparticle-acquires-indicative

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Michael Katz – January 12, 2022
mparticle-changelog

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

Jonathan Senin – January 05, 2022
mparticle-dsr-forwarding

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021
mparticle-yahoo-integration

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020
align-with-apple-att

Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021

Part 2: Integrate your Shopify eCommerce Store with mParticle

In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.

Jefferson Haw – July 28, 2021

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.

Jefferson Haw – July 28, 2021
mparticle-shopify-integration

Simplify eCommerce Data Management with mParticle’s Shopify Integration

More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.

James Fang – July 15, 2021
certified-solutions-partner-program

Introducing the new Certified Solutions Partner Program (beta)

Today, mParticle is excited to announce the beta launch of our new Certified Solutions Partner Program and portal, where partners can access certification tracks and educational materials, create co-branded sales and marketing collateral, refer opportunities, and request co-marketing activities, as well as earn and redeem Partner Growth Funds.

Joey Colvin – July 13, 2021
mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

Personalize Support with mParticle and Zendesk

You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.

Kale Bogdanovs – May 06, 2021

Smartype Custom Receivers

mParticle’s Smartype is an open-source tool that delivers data quality benefits to any engineering team, whether or not you’re working with an mParticle Data Plan. Here, we’ll review how to automatically generate typesafe libraries with Smartype, and learn how Smartype can send user events to any third-party database or library.

Sean Ryan – April 29, 2021
iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

Get ready for Apple’s App Tracking Transparency Framework

This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.

Kale Bogdanovs – April 27, 2021
cdp machine learning

How to harness the power of a CDP for machine learning: Part 3

Learn how you can activate machine learning insights across analytics and customer engagement platforms in part three of this three-part series.

Kale Bogdanovs – December 16, 2020
block-data-quality

Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data

Bad data leads to bad decisions, but most teams are unable to address their data quality problems proactively in real time. Today, we are excited to announce Block Data, a new early access feature that helps teams automatically identify and drop unplanned data before it’s forwarded downstream, review and quarantine suspected bad data for investigation, and replay quarantined data once it’s been inspected and modified.

Niko Stahl – October 14, 2020
data enrichment platform

Seamless first- and third-party data enrichment

The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

Abril McCloud – July 15, 2020
open source developer tools

Introducing Developer Tools: Linting and CLI

Announcing the beta release of two new open-source data validations tools for developers: CLI and Linting. Learn how these Customer Data Platform open source developer tools can help you ensure proper event collection at run time and introduce instant data quality protection into your integrated development environments (IDE).

Shabih Syed – May 13, 2020
sessionm loyalty

Drive loyalty with mParticle and SessionM

With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.

Kale Bogdanovs – April 23, 2020
amazon advertising targeting

Target with precision with Amazon Advertising

With the new Amazon Advertising integration, marketers can target advertising on Amazon properties and across the web, with audiences based on reliable first-party customer data.

Kale Bogdanovs – April 23, 2020
data localization

Introducing Data Localization from mParticle

mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.

Craig Kelly – March 18, 2020
ccpa-compliance-support

CCPA Compliance with mParticle

Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).

Ben Hoxie – March 18, 2020
mparticle liveramp

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020
data-pipeline

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Craig Kelly – January 29, 2020
democratize data

Empower your team with better access to data

Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.

Rashel Shehata – January 29, 2020
data foundation

Data Master 2.0: Create a data flywheel

Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.

Craig Kelly – January 29, 2020
Ensure data quality

Data Master 2.0: Ensure data quality

New Data Master features, now in Early Access, provide teams with an easy way to stop bad data at the source with data frameworks, data validation, and data quality enforcement.

Rashel Shehata – November 19, 2019
looker partners

Connect your Looker Data Actions to mParticle

Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.

Kale Bogdanovs – November 05, 2019
user activity monitoring

Activity Overview and new Audience features

The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.

Ben Hoxie – October 22, 2019

Data is a team sport: Q4 feature announcements

Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.

Craig Kelly – October 09, 2019
how to measure video performance

Measure video performance with Media SDK

mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.

Michael Kleeman – October 08, 2019
event driven architectures

Real-time event processing with Kafka

Learn how mParticle's Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.

Kale Bogdanovs – September 30, 2019
mParticle and Responsys logos separated by a green arrow pointing to the right.

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

Haarthi Sadasivam – September 25, 2019
user-aliasing-API

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

Shabih Syed – July 17, 2019
Mobile tag management

Google Tag Manager: Scalable web and mobile tag management

The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.

Shabih Syed – July 17, 2019
website sdk

Support for self-hosting and module bundler

Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.

Sam Dozor – July 17, 2019
Data warehousing snowflake

Load data to Snowflake data warehouse

Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.

Craig Kelly – April 29, 2019

Introducing the Profile API for hyper-personalization at scale

Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.

Craig Kelly – April 22, 2019
mParticle product feature: Data Master

Introducing Data Master Advanced Search

The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.

Rashel Shehata – March 27, 2019
User attribute forwarding

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Ben Hoxie – February 20, 2019
mParticle product feature: Data Master

Data Master: Great data, easier than ever.

Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.

Rashel Shehata – January 30, 2019
mParticle feature: Audience Download

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Abril McCloud – December 07, 2018
Experiment across the customer journey with Optimizely and mParticle.

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Tricia Prashad – November 19, 2018

What’s new at mParticle, November 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:

Tricia Prashad – November 15, 2018
Taplytics, OneTrust, and Appsee are new integration partners with mParticle

What’s new at mParticle, October 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:

Tricia Prashad – October 17, 2018
mParticle deepens Facebook integration with event-level data

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

Nidhi Teerdhala – September 24, 2018
mParticle adds integrations with Bluecore, Signal, and ConversionLogic in September 2018.

What’s new at mParticle, September 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:

Tricia Prashad – September 19, 2018
mParticle Integration Updates for Google Marketing Platform and Foursquare

What’s new at mParticle, August 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:

Tricia Prashad – August 22, 2018
ios app extensions

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

Tricia Prashad – July 30, 2018
mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

Tricia Prashad – July 20, 2018
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

Improve targeting with Google Customer Match

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.

Tricia Prashad – June 27, 2018
mParticle adds integrations with TreSEnsa, Simplaex, and Dynamic Yield in June 2018

What’s new at mParticle, June 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.

Tricia Prashad – June 21, 2018
mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

Tricia Prashad – May 18, 2018
mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

Abril McCloud – April 27, 2018

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

mParticle certifies first set of Solution Partners

We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.

Adam Biehler – June 20, 2017

Braze partnership

Tricia Prashad – July 10, 2017

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Tricia Prashad – July 28, 2017

Expanded data collection with native Xbox SDK

mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.

Tricia Prashad – December 14, 2017
mParticle launches third-generation audience segmentation

mParticle launches third-generation audience segmentation

Tricia Prashad – July 13, 2017

Feeds

mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.

Tricia Prashad – January 24, 2017

mParticle announces industry-first GDPR compliance capabilities

New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.

Tricia Prashad – February 15, 2018

Announcing our new integration with Salesforce Marketing Cloud

Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).

Tricia Prashad – August 29, 2017

Create better product experiences with machine learning powered by Attractor and mParticle

mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.

Tricia Prashad – December 13, 2017

Branch partnership

Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…

Tricia Prashad – August 24, 2017

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Abril McCloud – September 12, 2017

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Tricia Prashad – October 26, 2017

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Tricia Prashad – October 31, 2017

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Tricia Prashad – November 14, 2017

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Tricia Prashad – October 03, 2017

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Tricia Prashad – November 09, 2017

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Tricia Prashad – September 19, 2017

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Tricia Prashad – August 08, 2017

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Tricia Prashad – August 09, 2017

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

Tricia Prashad – December 14, 2017
mParticle adds integration partners Monetate, Amazon Kinesis Firehose, StartApp, and Branch in Febuary 2018

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Tricia Prashad – February 21, 2018

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

Tricia Prashad – August 02, 2017

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Tricia Prashad – August 21, 2017