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Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.
How to manage data across your tech stack based on customer consent
Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.