“mParticle brings our data into one place, so we can understand where users could benefit from an improved experience.”
Algorithms & Engineering Team Leader
Support teams across your organization with always-on data quality tools.
Build a cohesive data strategy to generate high-quality customer data
Identity matching and resolution to build a single user profile for all user activities.
Transform data at any stage of your customer data pipeline.
Rules and Transformations
Merge anonymous and known customer profiles programmatically while maintaining compliance.
User Aliasing API
For engineers to ensure proper event collection at run time
Validates development time code against a data plan and highlights errors to ensure adherence
An easy way for developers to interface with the mParticle platform through the command-line instead of the user interface
Organize, manage, and validate customer data before it’s shared with downstream systems.
Dictionary of all your customer data points.
Collaborative, adaptable data schemas that define how your customer data is collected, managed, and validated.
Real-time view of all data being collected and connected to external systems. Monitor any errors in real time with highlighted violations.
Stop unplanned events and attributes from being forwarded to external systems. Quarantine data for inspection, modification, and data replay.
Make it easier to manage data quality across your entire product and customer lifecycle.
Ensure proper event collection at run-time.
Data Planning API
Perform CRUD operations on your data plans.
Command Line Interface
Interface with Data Master tools using CLI.
Highlight errors in code as it’s written within your IDE.
Automate identity matching and resolution to build unified customer profiles.
Persistent identity records
Reference an accurate profile for each user.
Log users on/off, search for and modify profiles.
Set data sharing parameters across workspaces and accounts.
Identity strategy & settings
Set priority order for matching user profiles by identity.