Data Quality
Bad data leads to bad decisions. Improve your customer data quality and put good data to work.
“mParticle brings our data into one place, so we can understand where users could benefit from an improved experience.”
Algorithms & Engineering Team Leader
Features
Support teams across your organization with always-on data quality tools.
Build a cohesive data strategy to generate high-quality customer data
Data Master
NewIdentity matching and resolution to build a single user profile for all user activities.
IDSync
Transform data at any stage of your customer data pipeline.
Rules and Transformations
Merge anonymous and known customer profiles programmatically while maintaining compliance.
User Aliasing API
For engineers to ensure proper event collection at run time
Smartype
BetaValidates development time code against a data plan and highlights errors to ensure adherence
Linting
BetaAn easy way for developers to interface with the mParticle platform through the command-line instead of the user interface
CLI
Beta
Data Master
Organize, manage, and validate customer data before it’s shared with downstream systems.
Catalog
Dictionary of all your customer data points.
Data plans
Collaborative, adaptable data schemas that define how your customer data is collected, managed, and validated.
Live stream
Real-time view of all data being collected and connected to external systems. Monitor any errors in real time with highlighted violations.
Block data
Stop unplanned events and attributes from being forwarded to external systems. Quarantine data for inspection, modification, and data replay.
Developer tools
Make it easier to manage data quality across your entire product and customer lifecycle.
Smartype
Ensure proper event collection at run-time.
Data Planning API
Perform CRUD operations on your data plans.
Command Line Interface
Interface with Data Master tools using CLI.
Lint
Highlight errors in code as it’s written within your IDE.
IDSync
Automate identity matching and resolution to build unified customer profiles.
Persistent identity records
Reference an accurate profile for each user.
Identity API
Log users on/off, search for and modify profiles.
Identity scope
Set data sharing parameters across workspaces and accounts.
Identity strategy & settings
Set priority order for matching user profiles by identity.
Explore our Customer Data Platform
Try out mParticle
See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.
Startups can now receive up to one year of complimentary access to mParticle. Receive access