- Channel and partner silos
Walled gardens, retention marketing tools, and personalization tools that aren't connected create disjointed customer experiences.
- Slow time to value
Having to rely on other teams to access data and build audiences slows down campaign execution and inhibits business success.
- Wasted money & opportunity
Batch based systems miss the opportunities because they are too slow to help teams capitalize on opportunity when it presents itself.
Build Real-time custom audiences in a codeless UI
Easily build custom audiences without engineering support, or the need to write SQL. Connect these audience segments to your preferred engagement tools to orchestrate a unified set of experiences across channels.
Create rich customer journeys
Break down data silos by unifying customer data from across sources and systems into holistic customer profiles. Fill gaps in your customer profiles and fuel predictive experiences.
- Maximize customer lifetime value
Drive customers to conversion by delivering the right offers, in the right channels, at the right time.
- Improve customer engagement
Tailor experiences to each customers’ interests, and keep personalization up-to-date in real time as customers engage.
- Launch campaigns faster
Create audiences and journeys without engineering. Connect data to new channels in minutes, not months.
“Our purpose is to give people a taste of life outside the box. To achieve this vision, we must provide experiences that are highly personalized across all customer touchpoints. By using mParticle, we can provide customers with an ‘unapologetically Jack’ experience tailored to their specific tastes and preferences.”
How Burger King powered its innovative Whopper Detour campaign
- 300% increase in mobile order value
- 40x improvement in coupon redemption rate
- $15+ million in spend by customers who took part in campaign