Real-time personalization & targeting

Real-time personalization & targeting

Win in the moments that matter by orchestrating data flows and targeting rules in real-time across channels, and partners without engineering support or SQL required.

Challenges

  • Channel and partner silos
  • Walled gardens, retention marketing tools, and personalization tools that arent connected create disjointed customer experiences.

  • Slow time to value
  • Having to rely on other teams to access data and build audiences slows down campaign execution and inhibits business success.

  • Wasted money & opportunity
  • Batch based systems miss the opportunities because they are too slow to help teams capitalize on opportunity when it presents itself.

Audiences

Build Real-time custom audiences in a codeless UI

Easily build custom audiences without engineering support, or the need to write SQL. Connect these audience segments to your preferred engagement tools to orchestrate a unified set of experiences across channels.

Data silos

Create rich customer journeys

Break down data silos by unifying customer data from across sources and systems into holistic customer profiles. Fill gaps in your customer profiles and fuel predictive experiences.

AI insights

Scale your results with AI-powered insights & predictions

Set a goal and let our AI-powered insights show you how to get there. Take the right actions on customer data with predictive insights on each customer profile that inform how to preempt churn, improve return on ad spend, and more.

Benefits

  • Maximize customer lifetime value
  • Drive customers to conversion by delivering the right offers, in the right channels, at the right time.

  • Improve customer engagement
  • Tailor experiences to each customers’ interests, and keep personalization up-to-date in real time as customers engage.

  • Launch campaigns faster
  • Create audiences and journeys without engineering. Connect data to new channels in minutes, not months.

Jack in Box Logo

“Our purpose is to give people a taste of life outside the box. To achieve this vision, we must provide experiences that are highly personalized across all customer touchpoints. By using mParticle, we can provide customers with an ‘unapologetically Jack’ experience tailored to their specific tastes and preferences.”

Shannon Murphy
Shannon Murphy
Director, Digital Guest Experience
Burger King

How Burger King powered its innovative Whopper Detour campaign

  • 300% increase in mobile order value
  • 40x improvement in coupon redemption rate
  • $15+ million in spend by customers who took part in campaign
GOAT

How GOAT developed a real-time lifecycle marketing engine

  • 52% increase in marketing efficiency
  • 3.5% reduction ins marketing spend
  • 1000s of hours saved for data analytics team

See how mParticle works

Get the out-of-box data connection, personalization, and governance features you need on the industry’s most adaptable and scalable platform.

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