Cortex

AI insights for customer data

Generate AI-driven customer insights to personalize customer experiences everywhere.

Enhance your stack

Enhance your stack

Easily generate AI customer insights in mParticle and leverage them across all your favorite engagement and analytics platforms. Power any engagement tool with stack-wide intelligent user attributes.

Create better experiences at scale with AI

Create better experiences at scale with AI

Use AI-generated attributes like next-best-action or next-best-offer to automatically personalize experiences across the entire customer journey.

audience segmentation

Target better with predictive audience segmentation

Automatically create lookalike or goal-seeking audiences, based on historical or real-time data. Activate these audiences across mParticle’s leading number of integration partners.

See how to predict a customer’s likelihood to churn

Learn more today

Connect with an mParticle expert to learn more about Cortex and the combined power of mParticle and AI.