“mParticle brings our data into one place, so we can understand where users could benefit from an improved experience.”
Algorithms & Engineering Team Leader
Support better data analysis and segmentation.
Create powerful audience segments to re-engage customers based on historical context or distribute them for hyper-personalization in real time.
Computed fields maintained over time using billions of streaming events and user attributes.
Transform data at any stage of your customer data pipeline.
Rules and Transformations
Combine the power of mParticle and LiveRamp to deliver world-class customer experiences at an unprecedented scale.
mParticle + Liveramp
Leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.
Precise user and event attribute calculations
Record event frequency
Calculate the total number of times an event has occurred.
User behavior lists
Calculate unique list of values, unique count of values, and most frequent values seen for an event attribute.
Capture first occurrence
Calculate the first or last time an event has been seen, or the first/last value for an event attribute.
User profile enrichment
Enrich user profiles with computed fields that provide granular insights into consumer behavior.