Data-Driven Personalization
Create personalized experiences using historical and real-time customer data.
“mParticle brings our data into one place, so we can understand where users could benefit from an improved experience.”
Algorithms & Engineering Team Leader
Features
Support better data analysis and segmentation.
Create powerful audience segments to re-engage customers based on historical context or distribute them for hyper-personalization in real time.
Audiences
Generate customer insights contained within your customer data and use them to create smarter segments.
Calculated Attributes
NewTransform data at any stage of your customer data pipeline.
Rules and Transformations
Combine the power of mParticle and LiveRamp to deliver world-class customer experiences at an unprecedented scale.
mParticle + Liveramp
Leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.
Profile API
Optimize your cross-channel journeys with journey orchestration, analytics, and testing tools.
Journeys
New
Calculated Attributes
Precise user and event attribute calculations
Record event frequency
Calculate the total number of times an event has occurred.
User behavior lists
Calculate unique list of values, unique count of values, and most frequent values seen for an event attribute.
Capture first occurrence
Calculate the first or last time an event has been seen, or the first/last value for an event attribute.
User profile enrichment
Enrich user profiles with computed fields that provide granular insights into consumer behavior.
Explore our Customer Data Platform
Get started today
Try out mParticle and see how to integrate and orchestrate customer data the right way for your business.
Startups can now receive up to one year of complimentary access to mParticle. Receive access