Real-time customer data pipeline


Real-time customer data pipeline

Streamline your event collection — improving data quality, and governance. And easily sync data in real-time to any internal or external system


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    Too much vendor code

    A growing number of vendor SDK implementations means manual integration and heavy maintenance burden.

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    Garbage in, garbage out

    Disparate data streams with inconsistent formatting and business logic creates messy data and weak outcomes.

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    Increased privacy risk

    Fragmented data streams make it difficult to manage consent and increase the risk of privacy missteps.

Connect anywhere

Native SDKs and APIs

Connect customer data from anywhere, everywhere

Simplify integrations to your entire customer data stack with a single, secure SDK. Stream customer data instantly in real-time to any number of 300+ API partners across the martech and adtech ecosystems.

Data Master UI

Data Master

Maintain data quality from the point of collection

Ensure data integrity and reliability by validating that all your data fits your desired data schema. Gain complete transparency and easily troubleshoot any issues as data moves through the pipeline. Transform data in flight to remediate any issues.

Improve compliance

Data Privacy Controls

Improve customer data privacy and compliance

Improve data and privacy compliance with confidence by controlling when, how, and which data is shared across the data stack based on consent state. Service data subject requests in a single system, and forward DSR erasure requests to third-party systems.


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    Improved efficiency

    Decrease the time spent on integrations, and eliminate AppStore holding patterns freeing up the whole organization to move faster.

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    Easily A/B different analytics vendors

    Reduce and eliminate the cost of making the wrong choice of analytics vendor by easily running side-by-side bake-offs between multiple vendors.

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    Better data quality, better outcomes

    Teams can act quickly with confidence that their data is accurate and complete.

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    Data standardization

    Align the entire org with better data standards for better cross-functional collaboration internally.


Featured story

How Venmo simplified mobile data collection

  • 130 million+ customer events collected per day
  • 3+ tools connected
  • 30% increase in engagement with in-app social feed
Carl's Jr.

Featured Story

How Carl’s Jr. and Hardee’s built a real-time loyalty program

  • 5% increase in digital transactions
  • 20% increase in average check amount
  • 1000s of engineering hours saved

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

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