Real-time customer data pipeline

Real-time customer data pipeline

Streamline your event collection — improving data quality, and governance. And easily sync data in real-time to any internal or external system

Challenges

  • Too much vendor code
  • A growing number of vendor SDK implementations means manual integration and heavy maintenance burden.

  • Garbage in, garbage out
  • Disparate data streams with inconsistent formatting and business logic creates messy data and weak outcomes.

  • Increased privacy risk
  • Fragmented data streams make it difficult to manage consent and increase the risk of privacy missteps.

Connect anywhere

Connect customer data from anywhere, everywhere

Simplify integrations to your entire customer data stack with a single, secure SDK. Stream customer data instantly in real-time to any number of 300+ API partners across the martech and adtech ecosystems.

Data Master UI

Maintain data quality from the point of collection

Ensure data integrity and reliability by validating that all your data fits your desired data schema. Gain complete transparency and easily troubleshoot any issues as data moves through the pipeline. Transform data in flight to remediate any issues.

Improve compliance

Improve customer data privacy and compliance

Improve data and privacy compliance with confidence by controlling when, how, and which data is shared across the data stack based on consent state. Service data subject requests in a single system, and forward DSR erasure requests to third-party systems.

Benefits

  • Improved efficiency
  • Decrease the time spent on integrations, and eliminate AppStore holding patterns freeing up the whole organization to move faster.

  • Easily A/B different analytics vendors
  • Reduce and eliminate the cost of making the wrong choice of analytics vendor by easily running side-by-side bake-offs between multiple vendors.

  • Better data quality, better outcomes
  • Teams can act quickly with confidence that their data is accurate and complete.

  • Data standardization
  • Align the entire org with better data standards for better cross-functional collaboration internally.

Jetblue Logo

“Now we can collect a lot of data without keeping up with technical debt across multiple platforms. mParticle allowed us to remove the burden of individual SDKs so we can invest more in our applications.”

Richard McNerny
Richard McNerny
Manager, Mobile Apps
Venmo

How Venmo simplified mobile data collection

  • 130 million+ customer events collected per day
  • 3+ tools connected
  • 30% increase in engagement with in-app social feed
Carl's Jr.

How Carl’s Jr. and Hardee’s built a real-time loyalty program

  • 5% increase in digital transactions
  • 20% increase in average check amount
  • 1000s of engineering hours saved

See how mParticle works

Get the out-of-box data connection, personalization, and governance features you need on the industry’s most adaptable and scalable platform.

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