News

mparticle-sweaty-betty

Press Releases

Sweaty Betty partners with mParticle to future-proof their technology architecture

mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.

July 19, 2023
mparticle-inspire-brands

Press Releases

Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands

Inspire Brands will leverage mParticle to deliver more personalized and intelligent digital experiences for its guests.

July 12, 2023
mparticle-cdp-pricing

Press Releases

mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs

New value-based pricing enables greater composability and an improved platform experience.

June 14, 2023
mparticle-warehouse-sync

Press Releases

mParticle launches Warehouse Sync to accelerate time to data value

New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.

March 30, 2023
mparticle-treatwell

Press Releases

Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community

mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.

March 14, 2023
mparticle-tom-mendoza

Press Releases

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.

January 10, 2023
mparticle-qsr

Press Releases

mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands

Leading companies such as Burger King, KFC, and CKE Restaurants have selected mParticle due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.

December 19, 2022
mparticle-aws

Press Releases

mParticle Announces Support for AWS for Advertising & Marketing Initiative

We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.

November 30, 2022

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

November 02, 2022
mparticle-warehouse-sync

Press Releases

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.

November 01, 2022
mparticle-marley-spoon

Media Coverage

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

October 05, 2022
mparticle-custom-access-roles

Press Releases

mParticle announces new custom access roles API to enhance security of customer data

Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.

October 05, 2022