News

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

November 02, 2022
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Press Releases

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.

November 01, 2022
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Media Coverage

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

October 05, 2022
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Press Releases

mParticle announces new custom access roles API to enhance security of customer data

Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.

October 05, 2022
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Press Releases

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention.

September 21, 2022
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Press Releases

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

Deploying mParticle Customer Data Platform provides a cross-channel foundation for digital transformation strategy.

August 25, 2022
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Press Releases

C&A adopts mParticle Customer Data Platform to power omnichannel customer experience

Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.

August 16, 2022
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Press Releases

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks

The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.

August 03, 2022
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Press Releases

DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform

Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.

Joey Colvin – July 12, 2022

Press Releases

mParticle democratizes access to its enterprise grade customer data infrastructure product

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

May 19, 2022

Media Coverage

mParticle launches toolkit to help brands optimize cross-channel customer journeys

VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.

May 16, 2022

Press Releases

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.

April 26, 2022