TVBS partners with mParticle to build a 360-degree customer view
mParticle will empower TVBS to deliver better personalization at scale across channels
mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem
ComposeID for Cloud Data Warehouses combines flexible and transparent identity resolution with the ability to plug directly into your cloud data warehouse.
Sweaty Betty partners with mParticle to future-proof their technology architecture
mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.
Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands
Inspire Brands will leverage mParticle to deliver more personalized and intelligent digital experiences for its guests.
mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs
New value-based pricing enables greater composability and an improved platform experience.
mParticle launches Warehouse Sync to accelerate time to data value
New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.
Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community
mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.
mParticle Announces Appointment of Tom Mendoza to Board of Directors
Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.
mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands
Leading companies such as Burger King, KFC, and CKE Restaurants have selected mParticle due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.
mParticle Announces Support for AWS for Advertising & Marketing Initiative
We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.
Marley Spoon invests in customer data platform
Meal delivery provider to rollout unified first-party data platform globally.
mParticle announces new custom access roles API to enhance security of customer data
Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.
Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio
mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention.
Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio
Deploying mParticle Customer Data Platform provides a cross-channel foundation for digital transformation strategy.
C&A adopts mParticle Customer Data Platform to power omnichannel customer experience
Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.
mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform
Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.
mParticle democratizes access to its enterprise grade customer data infrastructure product
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
mParticle launches toolkit to help brands optimize cross-channel customer journeys
VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty
New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.
mParticle Rounds Out Executive Team with Three New Appointments
Leader in customer data infrastructure completes the executive team with new Chief People, Marketing, and Operations Officers.
James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences
UK's leading holiday villa specialist leverages first-party data to personalize travel experiences from booking to checkout.
Channel 4 selects mParticle to accelerate digital growth
Customer Data Platform to drive data-driven decisions for UK's leading public media company.
Europas größte Sparplattform nutzt Kundendatenplattform von mParticle
Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.
Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform
Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.
Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data
Customer Data Platform to provide inspired experiences online and in store.
ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform
Newly minted unicorn leverages customer data to drive hyperscale growth.
mParticle CEO Michael Katz On Living In The CDP Era
The new episode of the AdExchanger Talks podcast discusses CDPs and how mParticle fits into the data landscape with special guest Michael Katz.
mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA
Data Subject Rights Forwarding Feature Automates the Intensive and Error-Prone Task of Administering Data Deletion Requests.