News

canda-adopts-mparticle

Press Releases

C&A adopts mParticle Customer Data Platform to power omnichannel customer experience

Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.

August 16, 2022
mparticle-vidora

Press Releases

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks

The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.

August 03, 2022
mparticle-dilling

Press Releases

DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform

Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.

Joey Colvin – July 12, 2022

Press Releases

mParticle democratizes access to its enterprise grade customer data infrastructure product

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

May 19, 2022

Media Coverage

mParticle launches toolkit to help brands optimize cross-channel customer journeys

VentureBeat's Shubham Sharma provides coverage of mParticle's most recent product launch, Journeys.

May 16, 2022

Press Releases

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.

April 26, 2022

Press Releases

mParticle Rounds Out Executive Team with Three New Appointments

Leader in customer data infrastructure completes the executive team with new Chief People, Marketing, and Operations Officers.

April 19, 2022

Press Releases

James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences

UK's leading holiday villa specialist leverages first-party data to personalize travel experiences from booking to checkout.

April 11, 2022
channel-4-selects-mparticle

Press Releases

Channel 4 selects mParticle to accelerate digital growth

Customer Data Platform to drive data-driven decisions for UK's leading public media company.

April 04, 2022

Press Releases

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.

February 24, 2022

Press Releases

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.

February 24, 2022

Press Releases

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

Customer Data Platform to provide inspired experiences online and in store.

February 10, 2022