News

Press Releases

Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community

mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.

Press Releases

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.

Press Releases

mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands

Leading companies such as Burger King, KFC, and CKE Restaurants have selected mParticle due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.

Press Releases

mParticle Announces Support for AWS for Advertising & Marketing Initiative

We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

Press Releases

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.

Media Coverage

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

Press Releases

mParticle announces new custom access roles API to enhance security of customer data

Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.

Press Releases

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention.

Press Releases

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

Deploying mParticle Customer Data Platform provides a cross-channel foundation for digital transformation strategy.

Press Releases

C&A adopts mParticle Customer Data Platform to power omnichannel customer experience

Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.

Press Releases

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks

The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.