News

Press Releases

18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure

#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty

December 02, 2021

Press Releases

mParticle Expands C-Suite on Heels of $150 Million Series E Funding

Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth

November 17, 2021

Press Releases

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.

November 08, 2021

Media Coverage

Do You Need a CDP? And Other Data Mysteries

Datanami's Alex Wood breaks down how to determine whether you need a Customer Data Platform amongst your existing infrastructure.

October 29, 2021

Press Releases

Jack in the Box Selects mParticle to “Make Jack More CRAVED”

mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.

October 13, 2021

Press Releases

mParticle Launches New Data Planning Tools and Templates

Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.

October 12, 2021

Media Coverage

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.

October 05, 2021

Press Releases

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

Press Releases

MAX Burgers Serves Up mParticle as its Customer Data Platform

Popular Quick Service Restaurant to evolve personalization and improve customer experience.

September 16, 2021

Media Coverage

Better marketing with fewer cookies

Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.

September 14, 2021
navigating-consumer-data-privacy

Media Coverage

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

In this guest post in CPO Magazine, mParticle Chief Product Officer Chee Chew breaks down how brands can balance personalization and customer data privacy.

Chee Chew – September 14, 2021

Awards

Constellation Research names mParticle as a Top Customer Data Platform to Know on the CDP Shortlist

mParticle is excited to have been included in Constellation Research's inaugural Customer Data Platform Shortlist!

August 20, 2021