News

Press Releases

Sweaty Betty partners with mParticle to future-proof their technology architecture

mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.

Press Releases

Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands

Inspire Brands will leverage mParticle to deliver more personalized and intelligent digital experiences for its guests.

Press Releases

mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs

New value-based pricing enables greater composability and an improved platform experience.

Press Releases

mParticle launches Warehouse Sync to accelerate time to data value

New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.

Press Releases

Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community

mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.

Press Releases

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.

Press Releases

mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands

Leading companies such as Burger King, KFC, and CKE Restaurants have selected mParticle due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.

Press Releases

mParticle Announces Support for AWS for Advertising & Marketing Initiative

We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

Press Releases

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.

Media Coverage

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

Press Releases

mParticle announces new custom access roles API to enhance security of customer data

Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.